"Appliances to the countryside" Starting e-commerce channels - bringing home appliances, Gome - HC network appliance industry-hc360

China Product




Recently, the Ministry of Commerce issued the first time to online retailers

Bringing home appliances cast aluminum bench

"License", China's largest online retailer 360buy Jingdong Mall became the first home appliance to the countryside "license" holders. This is the first time China's online retailers zero gravity recliner

States United States

,

Suning

Emulate the traditional stores, the activities involved in home appliances to the countryside.



As Jingdong Mall of the list to e-commerce companies are formally incorporated into appliances to rural areas and channels of distribution, which also makes the original channel of the deployment of home appliances to the countryside has changed. Farmers can also be purchased on-line to the subsidized products. After the mall in Jingdong, there are several e-commerce companies are actively apply, wait for the approval of the Ministry of Commerce.



Recently, Gome, Suning Appliance Chain the two giants have set up working group home appliances to the countryside and open countryside Products home appliances, as well as after-sales

Service

And so on.

Triple Trading Company

, Canton 100 electrical, Hefei Baida, Anhui, China Health and appliances, trading company in Dalian, Mudanjiang Guanghui, Yangzhou exchange banks, rural areas of Jiangsu Su fruit distribution channels such as home appliances and major home appliances to the countryside by the successful tenderer shall bid vendor 3062 product underwriters, record total of 73,600 sales outlets (data as of February 17) has successively completed home appliances to the countryside "bidding, qualification, for the record" and other preparatory work, have started bringing home appliances sales Raiders.



It is understood that starting from February 1 to carry out home appliances to the countryside to work in Yunnan,

Zhejiang

, Tibet, Shanghai, Tianjin, Ningbo,

Shenzhen

Other provinces (municipalities, autonomous regions and cities with independent planning) and the Xinjiang Production and Construction Corps of the tender distribution channels and sales network will also be expected to record the work completed in March.



According to concerned parties, in the beginning of home appliances to the countryside, the state of the distribution channels is one of the requirements of the tender have physical stores. But with the commencement of home appliances to the countryside, the state hopes to increase Internet sales channels.



Products in home appliances to the countryside to expand to a computer,

Mobile

Other 3C (computer, communications, consumer electronics) products, with its IT, digital product sales for the main business of e-commerce sites, with greater opportunity. At the same time the introduction of e-commerce channels, but also encourage the farmer to use the Internet.



In the industry, household appliances, IT does not mean that after the company won the bid on the insurance, companies have a lot of work to do. How to attract consumers, how to build good channels are key. On the countryside of PC (personal computer) business, the choice of partners is important, not yet a business channel could cover six below market. Thus, the emergence of e-commerce channels, is becoming open up another channel for businesses and consumers, especially in the economically more developed provinces.



Home appliance chain stores in secondary cities were more widely stores have shops, household appliance enterprises in the countryside in the process can still channel through the existing network to sell products, but to further penetrate the three, four or even five six markets, the cost of laying network will sharply increase. E-commerce enterprises to enter the home appliances to rural areas and channels of distribution, not only solved the shop costs, while its logistics and distribution can also cover four, five, six, or even six below market.



However, information management appliances to the countryside of information on the site, the current online channel Jingdong Mall finalists of its coverage area is only 13 districts and counties in Beijing, in Beijing, or outside of the blank.