Solar water heater from manufacturing to "manufacturing intelligence" - solar water heater, Wong Ming - HC Network Appliance Industry-hc360

China Product




Raw material cost inflation, labor costs, capital chain tight financing difficulties, the appreciation of RMB, the export tax rebate cut ... ... low value-added manufacturing in China has been facing tremendous pressure, but the situation can not tell us that there is no manufacturing industry in China. Sun

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Why do not manufacturing it so? inflatable air mattress



Solar water heater is a new sunrise industry is of national industry, but also holds intellectual property rights, should take the lead from the "manufacturing" to "Chi-made", but this way there is for how long? I witness the development of solar energy industry as Jiaxing, Jiaxing City Solar Energy Industry Association, only local conditions, on some of the views, opinions, to attract industry attention.



[Start early]

1992 Haining county Huang Wanzhen a township enterprises through technology transfer from Tsinghua University, began producing vacuum tube, solar water heaters should take the first country in the world.



[Grass-roots development]

Haining 1996, "U.S. big" Transferring from the cassette assembly, due to poorly equipped, small investment to promote development. 2001 set up the first national product market, the roots of small workshops springing unearthed, highlights the characteristics of industrial clusters.



[Large amount of low end]

Haining Yuan to spend half an hour radius of town traffic circle, has gathered 22 glass kilns, vacuum tube production line 180, including machine assembly and various

Fitting

More than 650 manufacturers, the total estimated sales of at least 18% of the country's total, but not the lowest end of the price.



[Obvious advantages]

Formed a complete industrial chain is only a lack of upstream R & D; due to internal products can be affordable full competition; herbal economic, flexible, low cost management, labor efficiency, replication capacity, as the local government's preferential policies to support a certain .



[Inferior stubborn]

Inhibit innovation and imitation of the economic impulse, the product side of a thousand faces, serious homogeneity, the price is not terminal, low-cost selling in the world, profits have been pushed to extreme. Small scattered poor, made worse counterfeiting, difficult to regulate the market.



[Ideological imprisonment]

Mahjong culture has long been unable to break through the siege. Game in the market is always seeking to winner-take, triangular debt used to, "rather do not do Pteris adorned" partners short-lived; comparisons are distorted mind, a small workshop in Shanghai, you register, I went to register your brand name beside industry I take

Home Appliances

Brand, you buy CCTV the list, I do Top Ten false, you of money, "Chi", I engaged in "state inspection" has never give in "Wo Lidou."



[Find a way out]

To way to find ideas, our minds, to break the shackles of the old ideology and culture. Out of farming culture to the error as soon as possible, away from the shackles of mahjong culture can be found from the "manufacturing" to "intelligence made" the key to the door. The current tight industrial upgrading and brand management is eight characters. Jiaxing City, the only way the solar energy industry should no longer sell products but to sell the brand, create brand base is playing into the "manufacturing intelligence" first step.



[Strategic positioning]

In a relatively mature industry, the corporate strategy is no longer the "opportunity driven" buy factory equipment enclosure than the gas field, engage in comparisons were retired. Enterprises can choose the "strategic orientation", first learn to rounding, and then will choose areas of strength, a good grasp of the advantages of internal and external resources can be integrated, detailed in the professional market segment today, to pinpoint the coordinates of enterprise development, to develop an appropriate strategy for their own development. I have been advocating: 1, no small parts as long as good quality, you can break a big market; 2, Jiaxing solar energy industry, SMEs, there is no need to go and Tsinghua sun, Huang Ming, Marino, sun to rain and other major brands competition, but also to build dozens of regional brands Baotuan, still can live very exciting.



[Product Upgrade]

From "manufacturing" into the "wisdom made", the first step is to use intelligence for product upgrades. Products to upgrade to get rid of Mistakes: First, only sell products, not to sell the brand; Second, only sell semi-finished products, not to sell the finished product; 3, only sell the number of tubes, not to sell water capacity.