Superman shaver: blinding catch up with technology upgrades Philips - Superman, shavers, Philips - HC Network Appliance Industry

China Product


Recently, the only exempt


shaver brand Superman Group in Shanghai organized a "blind test electric shaver 100 people" activities. Will be the new Superman in 2006 and Philips new shaving products blindfolded comparison test. To beard cut rates, such as skin comfort for the unexpected results of key indicators: Superman shaving almost the same as the composite index of international leading brands Philips shaver. And eye-popping is: In addition to blind test, the Superman of individual products in the discharge time Philips more than 20 minutes to protect consumers use more time. A Shanghai testers said that although he now uses Philips shaver brand, but this gave him "great surprise" that its own brand, he has expressed considerable interest in the beginning.


stainless steel backsplash


Industry pointed out that since independence the leading brand at the technical level of catch-up, foreign brands dominate the razor market for many years the situation will become history. Directed by the "hundred blind test" of the Superman group president is said to be "own brand if you want to do something, to be technically hard, because the razor this product has its special, direct the formation of consumers purchase technical quality of the formation of the most direct knowledge. "In order to catch up with international brands, Superman not only in 2003 on the use of ERP system upgrade internal management, but also actively to UL1028, the two world-class European BN60335 highest industry standards to organize production. peanut butter balls





Technology upgrades in the leading international brands as Superman to catch up with goals in the new materials, electronic technology, nano technology, continuous development of unique cutting-edge core technology areas: on the one hand, Superman has established a national R & D center and razor Test Center; the other hand, Huazhong University of Science jointly established the basis of post-doctoral workstations and small appliances Laboratory, and Tsinghua University, Zhejiang University and other more than 10 institutions and the United States, France, Italy, Hong Kong and China Taiwan and other countries and regional research institutions to carry out a wide range of project cooperation. Technology platform with a global perspective, making Superman wide voltage technology in the automatic conversion, line the surface veneer of different body design technique, antibacterial and wearable nanotechnology, the EU standards in the segment does not contain chromium and nickel processing technology, low electromagnetic radiation technology, continuous uninterrupted discharge time technology razor key technology areas, to break a world leader in the domestic brand attitude hovering in the low-level imitation of the old prejudices.





Group vice president, according to Superman Ping-cheung to be disclosed, Superman Group R & D each year's funds spent more than 10 million yuan, the current Superman has 287 products have independent intellectual property rights, technical reserves as their own brands first, also 10 patents in the United States, Japan, Germany, France and other countries are authorized, achieved in the shaver brand in foreign patent license breakthrough.





Technology upgrade has also become the biggest driving force behind market expansion Superman in 2005, "Electric" magazine published the current global sales of electric shavers before the six brands (Philips 15 million, Braun 9.5 million, Panasonic 750 10 000, Superman 6.6 million, 5.7 million Remington, Sanyo 4.2 million) of view, ranked fourth in the world Superman more than two other small household electrical appliances giant Remington United States and Japan Sanyo.





Should be is that, in the razor market with enormous potential third tier cities, Philips shaver market share of less than 10% in fact, face the future "soil" in "foreign" competition, product technology focus to the president more of a superhuman self-confidence and calm, he said: "Historical experience shows that the Chinese market, catch up with international brands, as long as a breakthrough in technology, market, foreign brands will also be followed to break the myth, China accounted for most of the people on the run, the most expensive electric shaver is about 500 stores, while not as high as 5,000 yuan Philips is not as close to the gift, I believe that product cost will be the core of the mainstream market choice. next Superman will still continue to upgrade the core technology means, continue to optimize product quality, and through its own marketing system of continuous improvement, striving to 3 to 5 years and allow foreign brands dominate the market situation into history. "


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Home purchase survey grid: Bacheng authorized network users share - bringing home appliances, rice cookers - HC network appliance industry-hc360

China Product





Bacheng authorized users home network consumer purchasing patterns, and intends to try to buy online shopping platform


Small appliances clamshells


, TV and other household appliances. Latest baked "the first quarter of 2009, home purchasing power of consumers research report" (hereinafter referred to as "home network Share Report") shows that with the payment options and delivery channels, improved logistics, purchasing power this year, the domestic home market significantly warming has become a household electrical appliance retail formats can not ignore the emerging binding machine spiral


Sell


Channel.





Satisfaction with the overall increase in online shopping





Report transmitted from home, the respondents generally agreed that online shopping consumers than traditional consumer electronics stores, online purchase of home appliances at lower prices. Electrical network as an example to the century, many of this year


Flat Panel TV


China has set a minimum retail price of consumer electronics market, such as the LG a 42-inch full HD LCD TVs first in the online shopping platform mark below 6,000 yuan, 5,599 yuan higher than the price of


Suning


, Gome stores nearly 1 percent lower. The Jingdong Mall, Taobao purchase platform, similar to the induction cooker,


Rice cooker


And other small appliances Gengshi Bi traditional stores average price about 30% cheaper.





Previous online shopping platform lower than the retail price


Appliances to the countryside


In the price, it is much debate on the Internet. China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo that the electrical network such as Century, Jingdong Mall Online Shopping Mall is now such a lot of mainstream consumer electronics companies to establish a comprehensive direct supply agreements with large manufacturers to focus on a single purchase and free admission , both from the sources and channels of lower costs, get more than the price advantage of home appliance chain. In addition, the stores crowded noisy environment, manufacturers to "each mountain," the promotions also prompt consumers to change consumption patterns. In addition to low-cost, increasingly sophisticated online payment and logistics distribution system is to make online shopping platform advantages over traditional appliances stores have obvious advantages. Century CEO Zhi-wide electrical network quoted 51 market research data revealed that many online shopping customers are the first go at first Suning, Gome stores the advice of prices after online shopping mall to buy electrical appliances.





With 79.7% of net sales of genuine consumer purchases a mainstream platform for home network products and purchase


Service


Expressed confidence that nearly half of consumers think that the Internet appliance products rich, well-known and the price is low, 54% of consumers believe online shopping process simple appliances, save time. The survey also shows that most consumer goods will be compared in a number of websites, B2C websites and professional shopping websites selected a higher proportion.





Acceleration appliance sales as the main channel





Online shopping survey, Liu Cheng consumers that online shopping security, compared with a similar survey last year had increased by nearly 20 percentage points. "Traditionally, online shopping is not enough faith in the word of mouth indeed a negative impact on consumer online shopping." Century CEO Zhi-wide electrical network to the reporter, in the century settlement can be used for all electrical networks Alipay platform to ensure that online shopping consumers. Zhi-all prophecy, with the online shopping market is expanding year by year, modern logistics and distribution systems become more sophisticated, constantly improve the online payment system, online shopping consumer electronics market will continue to show momentum expansion. "Home network platform for the integrity of the procurement environment is a comprehensive project, including the quality of the goods platform sales, service and other sectors, the lack of any link will affect the corporate image transmitted from family, home network share a continuous need to strengthen the integrity of construction enterprises. "





2008 online shopping transactions in China reached 128.18 billion yuan scale, with substantial growth in 2007 was 128.5 percent compared to. IResearch Consulting believes that as consumer-depth knowledge of online shopping and online shopping with rising corporate channel strategy, Internet shopping will soon become the mainstream of society consumption. The 3C appliances,


Clothing


, Daily consumer goods will be the fastest growing online shopping market development, the most mature segments.





Appliances Online Shopping Mall across the country has exceeded the number of 1000, China Electronic Chamber of Commerce quoted Deputy Secretary-General Lu Renbo data, said last year the national grid size of the market share at about 20 billion yuan, accounting for 2% of annual sales of household appliances, As the experts in the rise of online shopping platform, and many household appliances manufacturers actively "OCS" is expected to purchase home network market is expected to exceed 800-1,000 billion, as sales of consumer electronics, the main channel.