China's hardware industry is missing a valuable marketing platform activities

China Product


In 2008, a well-known international event marketing agency's formal entry into China, said that ten years ago, the company's parent company has been investigating and planning the China market, and services some brands. Now, because their customers really need more creative activities, activities in China, the time is ripe, so they come to China.

    Overview of the past two years and then look at China's hardware business marketing approach, we find, brand packaging activities on the corporate brand and marketing channels to expand the role is enormous. Expo site, whether hardware event marketing, evaluation of the overall top ten Chinese hardware packaging and promotion, or the Chinese hardware technology innovation are driven by the General Assembly that the activities of marketing on the role of enterprise hardware, but unfortunately, so far, China Hardware industry is not a good activity platform.

    From a consumer point of view, the previous ad consumers will not to distinguish between good and bad advertising, as long as the advertising business is good business, but now becoming more informed consumers. Look at our brand, they began to use the star for outstanding endorsement, the use of erotic marketing, event marketing, to expand our brand awareness, collection and distribution center in the metal around the shop the open market, with the best decorated store to promote the brand image of the degree ... ... annealing furnace

    But these are insufficient to meet the branding needs of enterprise hardware, they desperately high specification, high grade, high content of brand marketing activities. Although there are some hardware industry event marketing events, but the relative needs of enterprises, relative, such as household appliances, IT and other cutting-edge industries, it is quite plain. muffle furnace

    Activities, the significance of brand marketing on the hardware where? We may wish to use magazine advertising made a good analogy: Take magazines, the above picture is beautiful, but the reader may only be superficial, because they see magazine was supposed to look at other things, not because Advertising and look at magazines. Through activities, but can the image of a piece of paper into the participant's life, it is an experience, it can arouse feelings inside so that they more profound impression on the brand, which can in many ways: it nice picture, something that resonates for you, or a star, of course, they had to come associated with brand identity. This is why many activities to promote the use of, and reduce the ad. Of course, the importance of advertising is that it is the basis of brand image, while the activity is on this basis, the concept of life of the brand. induction furnace

    Advertising in magazines, many brands are a very pretty picture, they will not be much difference. The use of event marketing, you can pull our brand from other brands, the brand promotion to another state, make the brand more closely with the consumer exposure, it is a real terminal. It is an experience that will give consumers the feeling emotionally different. This is the greatest significance of marketing activities.

Products from the ultra-quiet, said publicity of other Void - ultra quiet, appliances publicity, the concept of home appliances - home appliances industry-hc360 HC Network

China Product




Now home appliances market, mute also become a big selling point. Washing machines, refrigerators, air conditioners, and even the fans, vacuum cleaners have also played a quiet card. Now the city chaos of voices, noise, damage to people not only in hearing, fatigue with a home of people do need a quiet rest, quiet as a selling point not only understandable, it should be actively promoted. However, what the market ultra-quiet, quiet the king of publicity, people feel puzzled. Be considered how much the sound mute, literally, no sound is muted.


portable pipe threader

Promote the fact that appropriate processing of course we wanted, and to adjective, an adverb, but this process must be true, based on the facts as the criterion. According to my understanding, the state only issued a "Household and similar electrical noise limits" to require the maximum noise limit of washing washing machine at 62 decibels, dehydration maximum limit of 72 db noise; 250 liters and above the noise limit of 48 refrigerator -55 dB and so on. As for the quiet, the state has not issued the relevant standard.
electric planer


cable reels

In the market, "Silent design", "subwoofer" This propaganda has been common. Only the highest standards of state noise regulations, but not mute, bass standards. Well first of all, silent in the end exactly? How much noise to silence? It has also claimed that the two brands with quiet design of products, their value will be in the same noise standards under it? This not to say manufacturers can not answer the question, and even experts can not give the exact answer. The original is a quiet retreat for publicity, not a practical standard. Publicity like this good at speculation in the home appliance industry abound.



For advocates, there is no standard operation have more space, because it also leaves no pigtail some exaggeration. But is this loss of information to consumers. You are super quiet, I mute the vanguard, in the end who is more quiet. As consumers are difficult to trace. This is tantamount to giving the consumer the purchase option placing obstacles in the smoke. In this case, people will naturally think of the standard. There should also be low-noise standard, with the standard of the king could not arbitrarily call mute, mute Pioneer can not just when. However, before any industry can work out all the details of technical standards. Lack of time that the standard of responsibility, to bring to the market opportunities rather far-fetched speculation. Standards of many developed countries, only to set up a product pass line. This gave the enterprise technology space. But this space is not reserved for any corporate advertising space.



Publicity is the retreat, and a lot of people think the same thing. This is to attract consumers to the eye, then removed his own responsibility, why not. In actual fact, the real propaganda is more effective. Such as which refrigerator if the play "only 5 db noise" such as advertisement, I believe more attractive than the mute king. Propaganda retreat, is the maker often a manifestation of a guilty conscience. Can not, dare not tell the truth, they can not say that, then had to use some vague language to express it better. We all know that in assessing a person will not listen to what he said, to see what they are doing. Consumers also know that buying a product not see how his propaganda, but should see his real function is.



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As early as 9:00 appliances: Samsung Lee Kun-hee to pay hefty fines ransom - Siemens, Samsung Lee Kun-hee - HC Network Appliance Industry-hc360

China Product


Samsung's Lee Kun-hee to pay heavy fines, former president of the free redemption



For cheap stocks and distribution subsidiary was sentenced for tax evasion
av400

Samsung
vhs rewinder

Lee Kun-hee, former president of the Group in order to avoid prison has recently paid 110 billion won a one-time (approximately 8
composite video splitter

920

Million) fine, which is the highest ever fine of the amount of South Korea.



67-year-old Lee Kun-hee in 1999, Samsung SDS companies with low issue bond warrants, resulting in a loss of 22.7 billion won. He did not pay 46.5 billion won in the stock transfer tax. It is understood, he arranged that the main purpose of a transaction is necessary to transfer control of Samsung to his only son, Lee?.



[Industry reviews

]

"Eliminating" set-top box in the end how hard?



According to reports, the analog signal to digital signal conversion has become the global TV industry trends. The arrival of the digital age, making set-top boxes for digital television signals become important equipment. However, as the set-top box space, wiring and more, can not be used more than one TV and other reasons many people complain it, so "digital TV integrated machine" came into being. Currently on the market

Sell

Most flat-panel TV is not a "real digital TV", but "digital TV signal display." In fact many people already looking forward to get rid of set-top boxes. Although the number one TV prices higher than analog TV, but look carefully considered, purchase and use of

The number one machine

Cost far less than the sum of TV set-top box increases. However, people want to get rid of set-top boxes, but also local radio and television operators, the company's strong tie.



[Industry News]

Air conditioning stock market optimism dropped sharply in the new cold



Air conditioning stock

The decline in 2009, a major highlight of the cold. In 2009, the cold end, inventories totaled 6,234,200 units, down 33%, the biggest decline for the 5 years. Industry-line survey results also showed that business confidence in 2010, cold air conditioning, air-conditioning industry climate index down stream rapidly.



By the international

Financial

Impact of the crisis, the overseas market, particularly the serious decline of consumption in Europe and the United States, China's exports of household air conditioning and therefore is affected. In 2010 the cold after opening the export downturn will keep going, and other international financial crisis is over, my air conditioning just might usher in the export market next spring.



[News]

On the seven former executives of Siemens bribery scandal, a solution



According to foreign media reports, Siemens, 23, said the company proposed, and seven former senior managers in consultation bribery scandal solutions and hope to get it before the November 7 mid-response.



Siemens AG in Munich, said that seven executives, including former chief executive Heinrich von Pierer. Siemens The proposal also applies to former board member Johannes? (JohannesFeldmayer) and Thomas? Ganswindt (ThomasGanswindt) and others. The proposal is to give these people a chance, hope that they will declare in mid-November they were willing to reach a settlement agreement.



Siemens said in a statement that if the company and these people do not agree on the deadline, will take legal action.



[News]

Sichuan Changhong Electric air-conditioning business or the acquisition of Meiling



2009 9 22, Sichuan

Changhong

(600 839, closing price 4.74 yuan) announcement that the board decided to Sichuan Changhong air conditioner company 100% owned and

Zhongshan

Changhong Electric Company 90% of the shares listed on the transfer form to transfer. Industry speculation, Changhong air conditioner is likely to be Meiling (000 521, closing price 6.96 yuan) acquisition, thus completing the Changhong and Meiling integration in the white area. Sichuan Changhong securities yesterday was the work of personnel, told reporters: "air-conditioning company may be acquired by Meiling."

Part of the sanitary properties of hard water was up to national standard in the industry questioned

China Product


Beijing Industry and Commerce Administration in the field of decorative material flow quality monitoring results of publicity, the toilet eight unsatisfactory cleaning power of the three products is not up to five products in the water seal depth is not enough, the problem can not be effective odor .

    According to report, starting on May 1 last year, China's "national standard of sanitary ceramics," had formally implemented, the provisions do not meet the requirements of the product to exit the market. However, more than half a year to implement the new national standard, a number of sanitary products in the cleaning ability of enterprises, the depth of water seal, water is still difficult to achieve the performance requirements of new national standard.

    Not easy to cause pollution of water seal depth solar blankets

    Recently, the Beijing Municipal Industry and Commerce Administration commissioned the "National Building Materials Test Center" building materials market in Beijing's toilet, faucet, paint and other interior decoration products in 10 categories were quality monitoring, which in the toilet of monitoring and found that eight samples failed. Main failure items are: polypropylene ball out of a few, 8 substandard products in three product polypropylene ball out of several failed; water seal depth is not enough, the sample has 5 products failed. Beijing Industry and Commerce Administration pointed out that the product water seal failure caused the specific reasons for the performance standards for the enterprise fails to produce the product-type unreasonable design. rockwool insulation

    From May 1 last year, the "national standard sanitary ceramics," already on the toilet's water seal depth of water seal surface area, water consumption, water seal response and other supporting requirements and anti-siphon flush device functions done mandatory provision does not meet the requirements of the product to exit the market. extruded polystyrene

    Ware held in early January seminar on the development of brand strategy, China Building Decoration Association, said the Deputy Secretary-General Wang Yiqiang had, if not seal up the new national standard will reduce the odor Toilet ability to easily generate pollution; the same time, water fermentation of organic waste in the exhaust emitted through the water seal to fail and endanger health. But so far, a number of small enterprises is still difficult to achieve sanitary standards.

    Water-saving performance by the industry question the bathroom

    In addition to the depth of water seal, the performance of some water-saving sanitary ware publicity, some experts have questioned. According to the China Ceramic Industry Association, Honorary Member, German music Zhaofeng Iraqi spokesman pointed out that the bathroom, my bathroom flushing patterns basic to siphon technology-based, resulting in the siphon effect of water needed for the 6 liters. In the current technical conditions, can produce 3 liters siphonage effect and completely out of dirt, this technology is still unable to break the current bottleneck.

    Zhaofeng explained that the double bond design from Europe, for the dashed-style flush mode design, the double bond Toilet water consumption was 6 / 9 liters, instead of 3 / 6 liters. In fact, the new national standard in accordance with the relevant provisions on water consumption, water consumption was 6 / 9 liters of double bonds Toilet is unqualified, this double bond is not actually water-saving toilet. Currently, the market is still 6 / 9 l-button toilet was billed 3 / 6 liters "saving products."

    Sanitary products for the current problem, China Building Decoration Association, the Deputy Secretary-General Hu Yanan Kitchen Works Committee, said that at present, sanitary ware industry in China, high-end market, mostly foreign brands, in the low-end market, there are more than 3,000 local brands, At present, the middle and low sanitary products output reached 50%. The production of medium and low prevalence of small business products, small scale, outdated equipment, a single product, quality grade and lack of market competitiveness significantly inferior in the new mandatory national standard, has become difficult for some enterprises across the "threshold."