Products from the ultra-quiet, said publicity of other Void - ultra quiet, appliances publicity, the concept of home appliances - home appliances industry-hc360 HC Network

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Now home appliances market, mute also become a big selling point. Washing machines, refrigerators, air conditioners, and even the fans, vacuum cleaners have also played a quiet card. Now the city chaos of voices, noise, damage to people not only in hearing, fatigue with a home of people do need a quiet rest, quiet as a selling point not only understandable, it should be actively promoted. However, what the market ultra-quiet, quiet the king of publicity, people feel puzzled. Be considered how much the sound mute, literally, no sound is muted.


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Promote the fact that appropriate processing of course we wanted, and to adjective, an adverb, but this process must be true, based on the facts as the criterion. According to my understanding, the state only issued a "Household and similar electrical noise limits" to require the maximum noise limit of washing washing machine at 62 decibels, dehydration maximum limit of 72 db noise; 250 liters and above the noise limit of 48 refrigerator -55 dB and so on. As for the quiet, the state has not issued the relevant standard.
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In the market, "Silent design", "subwoofer" This propaganda has been common. Only the highest standards of state noise regulations, but not mute, bass standards. Well first of all, silent in the end exactly? How much noise to silence? It has also claimed that the two brands with quiet design of products, their value will be in the same noise standards under it? This not to say manufacturers can not answer the question, and even experts can not give the exact answer. The original is a quiet retreat for publicity, not a practical standard. Publicity like this good at speculation in the home appliance industry abound.



For advocates, there is no standard operation have more space, because it also leaves no pigtail some exaggeration. But is this loss of information to consumers. You are super quiet, I mute the vanguard, in the end who is more quiet. As consumers are difficult to trace. This is tantamount to giving the consumer the purchase option placing obstacles in the smoke. In this case, people will naturally think of the standard. There should also be low-noise standard, with the standard of the king could not arbitrarily call mute, mute Pioneer can not just when. However, before any industry can work out all the details of technical standards. Lack of time that the standard of responsibility, to bring to the market opportunities rather far-fetched speculation. Standards of many developed countries, only to set up a product pass line. This gave the enterprise technology space. But this space is not reserved for any corporate advertising space.



Publicity is the retreat, and a lot of people think the same thing. This is to attract consumers to the eye, then removed his own responsibility, why not. In actual fact, the real propaganda is more effective. Such as which refrigerator if the play "only 5 db noise" such as advertisement, I believe more attractive than the mute king. Propaganda retreat, is the maker often a manifestation of a guilty conscience. Can not, dare not tell the truth, they can not say that, then had to use some vague language to express it better. We all know that in assessing a person will not listen to what he said, to see what they are doing. Consumers also know that buying a product not see how his propaganda, but should see his real function is.



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