Fengeng appliances building materials retail market channels, eager - home appliance chain, kitchen appliances, Haier - HC network appliance industry-hc360

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Holly Bridge B & Q store in Beijing on the second floor of the cabinet area, Haier promoters whole kitchen with a designer has just finalized the client computer fitting program. Could not conceal his joy of business negotiated, the promoters excitedly told reporters that only in January 2007 and sold more than 40 sets of kitchen, back to the amount of more than 610,000 yuan.

doorbell intercom

With the rise of the whole kitchen, "route through" kitchen appliances building materials market has become recognized as a trend in the industry, building materials market opened, not only for major brand kitchen counters, and even stocked with a special "chef Electric supermarket "area to absorb the major brands of kitchen appliances settled. prepaid camera phone



Zhongshan kitchen appliances, according to Rongshida the company's marketing vice president Xie Jun Yi said, the current and medium-sized building materials in the domestic market, "sales of kitchen appliances has begun to take shape", accounts for about 20% of kitchen electric market.



"Kitchen" hot market



Early as the rise of embedded kitchen, electricity distributors have started building materials kitchen cabinets City area supporting sales of products of various brands. The kitchen electric factory direct cooperation with the building materials market, seems to be using the opportunity to promote the whole kitchen, a variety of retail-based electrical products to "zero for the whole plan" to put the city into building materials counter.



"Kitchen appliances nowadays is moving in the direction of the overall development of the kitchen has also been more and more people recognize the environment as a whole, rather than simply increase cooker hood plus a combination of various small appliances. In other words, the whole concept of the kitchen is has been widely accepted. "Although the electric field into the kitchen soon, visibility is less than the side too, the boss and other brands, but Xie Jun Yi Royalstar future electricity market in the kitchen have their own direction thoughts and opinions. He said: "The building materials market is just in line with this trend kitchen appliances."



It is understood that the current domestic production of kitchen electrical kitchen, quite a few manufacturers, Haier, boss, German, Italian, side too, Rongshida brands have set up a "kitchen" division or company to operate independently. The traditional reliance on large electrical home appliance chain products are different in the promotion of these brands, "Kitchen", the more emphasis on self-built store or set up shop in the building materials store in town way.



Haier kitchen area for Hsu Meng Beijing said: "The whole kitchen cabinets and appliances, including the integration of design, mainly for the decoration of the consumer group purchase, so a more appropriate use of building materials sales channels."

B & Q store in holly

bridge, come here especially with the large number of the "decoration" of the source, the overall boss of the kitchen Haier and promoters have said "good performance." According to promoters introduced, compared to the same bridge in love holly home town of Jimei and other large building materials, B & Q as well as its most abundant types of kitchen appliances, building materials in the region of the kitchen area of the city "came out top," a very Fan "complementary" flavor.



When the whole kitchen in the building materials increase the market share increasing, the package sales of electrical products, it seems less optimistic. According to B & Q store Haier holly leaf bridge kitchen promoters revealed that in the last 2006 years, the counter sales after tax of 640 million, while sales of electrical products which only 30 million to 400 000 Yuan, the proportion of about 4.7% ~ 6.3%. Although Haier tying the whole package in the kitchen range hood, disinfecting cabinets, dishwasher and refrigerator embedded, but not necessarily "whole sale", "consumers can choose according to need."



And Haier counter adjacent promoters said the owner of electrical kitchen sales overall are very optimistic, but asked the sales of electrical products, the promoters said that, the main consumers choose to buy the whole kitchen is the cabinet Some people do not buy matching appliances, but there are a few consumers will buy Shundai Zhao.



"The overall channel sales in building materials kitchen cabinets are all generally oriented brand, with sales of electrical products only, sales of hard on a large scale.

Dealing with EU Directive test standards January 18, 2006 implementation - the European Union, directive, standard - HC Network Appliance Industry

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AQSIQ and CNCA jointly held a press conference today, officially launched the first international against the EU ROHS Directive 6 Detection living room swivel chair

Standard seagrass furniture

These standards will be on January 18 next year, come into operation. AQSIQ spokesman Liu Zhaobin said the release of these standards will affect the international standards and the development of standards in other countries, is conducive to China's exports to the EU enterprises and regulate our testing.



 

At the same time announced the commitment of 18 electrical and electronic products hazardous material detection task

Laboratory

List.

Significant impact

New Directive



2003 1 27, the EU adopted the "electrical and electronic equipment on the limited use of certain dangerous substances directive" (ROHS Directive) and the "Waste Electrical and Electronic Equipment Directive" (WEEE Directive), electronic and electrical requirements equipment producers to pay for recycling the responsibility of the other requirements of these electrical and electronic equipment shall not contain lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers six hazardous substances. ROHS Directive from July 1, 2006 implementation of the WEEE directive on August 13 this year on the formal implementation.



These two commands will the implementation of our

Electrical

Significant impact on EU exports. In 2004, China's export of mechanical and electrical products to Europe over 68.4 billion U.S. dollars, not

Spare Parts

And other upstream products, both directly affect the implementation of Directive 46.78 billion U.S. dollars to China's export of electromechanical products. In accordance with this

Trading

Increase the amount of the direct effects of mechanical and electrical products exports will reach 56 billion U.S. dollars.



AQSIQ

Test

Secretary Wang said that from July 1, 2006 implementation of the ROHS directive is not only the impact of electrical and electronic industry, is also involved in upstream suppliers of raw materials by the impact of the Directive are not only our own

Brand

Business, there are OEM business to others.



Relevant supplementary criteria are speeding up the development of



Liuzhuo Hui, deputy director of CNCA presented at the press conference, AQSIQ and CNCA is further effort to develop electronic and electrical products, detection of toxic and hazardous substances

General

Requirements, sample resolution, compliance evaluation standards, and improve the electrical and electronic products added hazardous substances test series standards, and has arranged developed toxic heavy metals and toxic organic compounds detected a new method of testing, development testing

Apparatus

Scope to meet the different manufacturers, testing laboratories on detection techniques, methods and purpose needs.



AQSIQ official said, the next priority is to cooperate with relevant departments will formulate relevant laws and regulations, take the initiative to upgrade all our electrical and electronic industry and the level of the upstream industry, manufacturing, and truly beyond the EU Directive, while protecting our country environment; to active technical preparations for standards, testing technology, alternative technologies and other areas of research