Fengeng appliances building materials retail market channels, eager - home appliance chain, kitchen appliances, Haier - HC network appliance industry-hc360

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Holly Bridge B & Q store in Beijing on the second floor of the cabinet area, Haier promoters whole kitchen with a designer has just finalized the client computer fitting program. Could not conceal his joy of business negotiated, the promoters excitedly told reporters that only in January 2007 and sold more than 40 sets of kitchen, back to the amount of more than 610,000 yuan.

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With the rise of the whole kitchen, "route through" kitchen appliances building materials market has become recognized as a trend in the industry, building materials market opened, not only for major brand kitchen counters, and even stocked with a special "chef Electric supermarket "area to absorb the major brands of kitchen appliances settled. prepaid camera phone



Zhongshan kitchen appliances, according to Rongshida the company's marketing vice president Xie Jun Yi said, the current and medium-sized building materials in the domestic market, "sales of kitchen appliances has begun to take shape", accounts for about 20% of kitchen electric market.



"Kitchen" hot market



Early as the rise of embedded kitchen, electricity distributors have started building materials kitchen cabinets City area supporting sales of products of various brands. The kitchen electric factory direct cooperation with the building materials market, seems to be using the opportunity to promote the whole kitchen, a variety of retail-based electrical products to "zero for the whole plan" to put the city into building materials counter.



"Kitchen appliances nowadays is moving in the direction of the overall development of the kitchen has also been more and more people recognize the environment as a whole, rather than simply increase cooker hood plus a combination of various small appliances. In other words, the whole concept of the kitchen is has been widely accepted. "Although the electric field into the kitchen soon, visibility is less than the side too, the boss and other brands, but Xie Jun Yi Royalstar future electricity market in the kitchen have their own direction thoughts and opinions. He said: "The building materials market is just in line with this trend kitchen appliances."



It is understood that the current domestic production of kitchen electrical kitchen, quite a few manufacturers, Haier, boss, German, Italian, side too, Rongshida brands have set up a "kitchen" division or company to operate independently. The traditional reliance on large electrical home appliance chain products are different in the promotion of these brands, "Kitchen", the more emphasis on self-built store or set up shop in the building materials store in town way.



Haier kitchen area for Hsu Meng Beijing said: "The whole kitchen cabinets and appliances, including the integration of design, mainly for the decoration of the consumer group purchase, so a more appropriate use of building materials sales channels."

B & Q store in holly

bridge, come here especially with the large number of the "decoration" of the source, the overall boss of the kitchen Haier and promoters have said "good performance." According to promoters introduced, compared to the same bridge in love holly home town of Jimei and other large building materials, B & Q as well as its most abundant types of kitchen appliances, building materials in the region of the kitchen area of the city "came out top," a very Fan "complementary" flavor.



When the whole kitchen in the building materials increase the market share increasing, the package sales of electrical products, it seems less optimistic. According to B & Q store Haier holly leaf bridge kitchen promoters revealed that in the last 2006 years, the counter sales after tax of 640 million, while sales of electrical products which only 30 million to 400 000 Yuan, the proportion of about 4.7% ~ 6.3%. Although Haier tying the whole package in the kitchen range hood, disinfecting cabinets, dishwasher and refrigerator embedded, but not necessarily "whole sale", "consumers can choose according to need."



And Haier counter adjacent promoters said the owner of electrical kitchen sales overall are very optimistic, but asked the sales of electrical products, the promoters said that, the main consumers choose to buy the whole kitchen is the cabinet Some people do not buy matching appliances, but there are a few consumers will buy Shundai Zhao.



"The overall channel sales in building materials kitchen cabinets are all generally oriented brand, with sales of electrical products only, sales of hard on a large scale.