Appliances "fee extended warranty" mixed market reaction surface - charges extended warranty, appliance stores - Network Appliance Industry-hc360 HC

Most consumers on the "extended warranty fee" concept is not clear

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Home Appliances

One-year warranty period, will you? As an extension service, major appliance extended warranty home appliance stores in Hefei launched for some time, but the market reaction is mixed hot and cold. The face of the upcoming Golden Week, shopping malls, major efforts of the promotions have many people plan to purchase home appliances, extended warranty is accepted for more consumers to choose, yet to be tested by the market.



Of four extended warranty available for sale to consumers



"We launched extended warranty for some time," and Huaihe Road Pedestrian Street, a store salesperson said. Reporter saw, for a 22 inch

LCD TV

, Store launch of four extended warranty modes: 89 yuan (one year), 169 yuan (two years), 249 yuan (three years), 449 yuan (four years). One, two, three years extended warranty prices equal the difference between the four-year extended warranty price was much higher, "it is because the fourth-year factory warranty business or to pay the costs (including zero

Fitting

) Higher. "Salesperson explained.



The way an electrical store in Suzhou LCD television launched extended warranty price is relatively high, one-year to 150, extended insurance coverage for the main parts and machine. Positive consumer salesperson Description: LCD TV is the most critical

LCD screen

, In accordance with the relevant provisions of state repair LCD screen savers for three years, but as long as the store bought the extended warranty, LCD screen can be in a three-year warranty, based on the corresponding year of extended warranty. The relative sizes of LCD TVs, consumers need to pay the price to purchase extended warranty is different. Other home appliances stores in Hefei have also launched extended warranty for consumers choose to buy, while prices, in different ways, but the content is similar. Marketplace responsible person, with the home appliance industry, intense competition in the market, all businesses are from the original

Price war

Its attention to after-sales service for the transfer to the consumer, has become a business doing fine after-sales service to enhance their brand reputation, another for more customers

Marketing

Strategy.



Business "premeditated" extended warranty extended surface



It is understood that the way this store of Suzhou's extended warranty program is its own store

Service

Services team is responsible for. The Huaihe Road walking street, home appliance store that the extended warranty was with another company, the management said that the maintenance of cooperative business for many years in the domestic appliance repair industry, technical service perfect business partner selection and the advantages of cooperation between the two sides.



Floor manager of Hefei the other appliance stores, told this reporter, the domestic appliance industry began two years ago launched

Mobile

Digital commodities extended warranty service, started last year extended to color TV, refrigerators, washing machines and other goods, electrical stores in Hefei is probably the only release this year. At present, the participation of extended warranty services, the proportion of goods is also smaller, many businesses have been preparing to increase the proportion of the stores on the plan to the original 4% of the proportion of extended warranty products increased to 15%.



"Fee-based extended warranty" mixed market reaction



"Most consumers on the concept of extension of protection is unclear, it is important to note the time in marketing," said home appliance store salesperson, consumer acceptance of the extended warranty there is a process.



Random interview at the press, several consumers have their own views on extended warranty. Zhang ready to get married on October 1, is the major electronics store to buy needed appliances, "do not understand, always feel like a money-making business ideas," he bluntly. He holds the same views with many people, they believe, like color television, refrigerator and other large appliances, small appliances durability certainly better than, unlikely to need repair, appliance warranty carrying by itself sufficient, even if maintenance may not need extended warranty as the price. Others questioned the extension of consumer protection is a "fleece", and that although the dig out of money, but the quality is guaranteed maintenance is hard to say.



Three Mile Hut for a home appliance store called, and now more and more precision appliances, maintenance costs are correspondingly more expensive.