Chinese home appliance group played in 06 Corps International Consumer Electronics Show-CES, enterprises, markets - HC Network Appliance Industry

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  turntable stylus

  The annual world's largest consumer electronics show??? Of the 2006 International Consumer Electronics Show (CES) in the evening local time on January 8 in Las Vegas came to an end. Legion team this year, the huge Chinese home appliance, dimmer pack

TCL

,

Changhong

,

Skyworth

,

Konka

,

Hisense

,

Haier

, Amoi

TV

Giant group played, and exhibited their latest products and technologies.





TCL joint

Intel

Posted iDTV



Learned, TCL Thomson reorganization of the global TV business, this is a "TTE company" in the name of participation. Show, TCL joint Intel officially released jointly developed by the new concept of cross-age

Digital TV

??? IDTV. As the future direction of digital TV a new milestone, the product used to redefine the concept of television, with special Intel chip, not only to browse the network movies online

Game

, Internet-based communications, can also be

Computer

,

Mobile

,

Digital Cameras

Wireless connection, listen to and watch the computer play music and movies album, set personalized TV channels and view parameters, created between the consumer and the television can communicate with the first of its kind.



TTE, executive vice president (AlArras) said: "TTE will focus on the digital television innovation and development,

Leadership

The field of global digital leap. "Since 1967, CES has become the world's consumer electronics new technology unveiled the first stage, has been acclaimed in Europe and the United States. The CES, TCL addition iDTV things also released its new series

Liquid crystal

And

Plasma TV

Products to display digital flat-panel TV in the area of global leadership.



TCL Group Chairman

Li Dongsheng

That North America is the world's largest consumer electronics market, TCL Group's future development goals is to become the world's leading

Brand

Consumer electronics vendors, creating a global

Competition

Power company. Relying on the world's leading R & D and industrial scale, TCL will be more involved in the future CES this leading global consumer electronics show, with the global business community to seek a win-win cooperation, to more quickly develop global and regional consumer market.





Hisense show

Intellectual property rights

The "letter-core"



Hisense is "Hisense United States" exhibition, this year is the second time into the home. 240 sq m of exhibition, seven class 50 newest product, covering Hisense worldwide the most advanced product line, including six series

LCD TV

Three series of PLASMA (PDP) TV, CRT TV thin,

DLP

And other products, some just in the U.S., Europe market the most advanced flat-panel TVs. Which represents the direction of technology development

Network TV

And TVB have become Hisense's first global release of this new product. Particularly worth mentioning is that Hisense has also demonstrated an industrialization of China's first proprietary digital video processing chip??? "Letter core."



Moreover, Hisense level with American distribution channels

Best Buy

,

Wal-Mart

Carried out such high-level meeting to discuss 2006 Hisense products entered the U.S. market in joint projects. From the periphery to the main stadium, to enter from the main high-end low-end market, new technology, Hisense after the CES show changes in mapping out China's household electrical appliance enterprises are from edge to core.





[Links] What is CES



Next year in the United States LASVEGAS (Las Vegas) full name at the CES Consumer Electronics Show (CONSUMER ELE

CT

RONIC SHOW), the world's largest consumer electronics products and new technologies, new launch site, at

Exhibition

Out from the latest digital video products to the most popular electronic games and broadband technology, is considered the world's annual consumer electronics weathervane.

Solar water heater from manufacturing to "manufacturing intelligence" - solar water heater, Wong Ming - HC Network Appliance Industry-hc360

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Raw material cost inflation, labor costs, capital chain tight financing difficulties, the appreciation of RMB, the export tax rebate cut ... ... low value-added manufacturing in China has been facing tremendous pressure, but the situation can not tell us that there is no manufacturing industry in China. Sun

Water heater olympic queen mattress

Why do not manufacturing it so? inflatable air mattress



Solar water heater is a new sunrise industry is of national industry, but also holds intellectual property rights, should take the lead from the "manufacturing" to "Chi-made", but this way there is for how long? I witness the development of solar energy industry as Jiaxing, Jiaxing City Solar Energy Industry Association, only local conditions, on some of the views, opinions, to attract industry attention.



[Start early]

1992 Haining county Huang Wanzhen a township enterprises through technology transfer from Tsinghua University, began producing vacuum tube, solar water heaters should take the first country in the world.



[Grass-roots development]

Haining 1996, "U.S. big" Transferring from the cassette assembly, due to poorly equipped, small investment to promote development. 2001 set up the first national product market, the roots of small workshops springing unearthed, highlights the characteristics of industrial clusters.



[Large amount of low end]

Haining Yuan to spend half an hour radius of town traffic circle, has gathered 22 glass kilns, vacuum tube production line 180, including machine assembly and various

Fitting

More than 650 manufacturers, the total estimated sales of at least 18% of the country's total, but not the lowest end of the price.



[Obvious advantages]

Formed a complete industrial chain is only a lack of upstream R & D; due to internal products can be affordable full competition; herbal economic, flexible, low cost management, labor efficiency, replication capacity, as the local government's preferential policies to support a certain .



[Inferior stubborn]

Inhibit innovation and imitation of the economic impulse, the product side of a thousand faces, serious homogeneity, the price is not terminal, low-cost selling in the world, profits have been pushed to extreme. Small scattered poor, made worse counterfeiting, difficult to regulate the market.



[Ideological imprisonment]

Mahjong culture has long been unable to break through the siege. Game in the market is always seeking to winner-take, triangular debt used to, "rather do not do Pteris adorned" partners short-lived; comparisons are distorted mind, a small workshop in Shanghai, you register, I went to register your brand name beside industry I take

Home Appliances

Brand, you buy CCTV the list, I do Top Ten false, you of money, "Chi", I engaged in "state inspection" has never give in "Wo Lidou."



[Find a way out]

To way to find ideas, our minds, to break the shackles of the old ideology and culture. Out of farming culture to the error as soon as possible, away from the shackles of mahjong culture can be found from the "manufacturing" to "intelligence made" the key to the door. The current tight industrial upgrading and brand management is eight characters. Jiaxing City, the only way the solar energy industry should no longer sell products but to sell the brand, create brand base is playing into the "manufacturing intelligence" first step.



[Strategic positioning]

In a relatively mature industry, the corporate strategy is no longer the "opportunity driven" buy factory equipment enclosure than the gas field, engage in comparisons were retired. Enterprises can choose the "strategic orientation", first learn to rounding, and then will choose areas of strength, a good grasp of the advantages of internal and external resources can be integrated, detailed in the professional market segment today, to pinpoint the coordinates of enterprise development, to develop an appropriate strategy for their own development. I have been advocating: 1, no small parts as long as good quality, you can break a big market; 2, Jiaxing solar energy industry, SMEs, there is no need to go and Tsinghua sun, Huang Ming, Marino, sun to rain and other major brands competition, but also to build dozens of regional brands Baotuan, still can live very exciting.



[Product Upgrade]

From "manufacturing" into the "wisdom made", the first step is to use intelligence for product upgrades. Products to upgrade to get rid of Mistakes: First, only sell products, not to sell the brand; Second, only sell semi-finished products, not to sell the finished product; 3, only sell the number of tubes, not to sell water capacity.

"Appliances to the countryside" Starting e-commerce channels - bringing home appliances, Gome - HC network appliance industry-hc360

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Recently, the Ministry of Commerce issued the first time to online retailers

Bringing home appliances cast aluminum bench

"License", China's largest online retailer 360buy Jingdong Mall became the first home appliance to the countryside "license" holders. This is the first time China's online retailers zero gravity recliner

States United States

,

Suning

Emulate the traditional stores, the activities involved in home appliances to the countryside.



As Jingdong Mall of the list to e-commerce companies are formally incorporated into appliances to rural areas and channels of distribution, which also makes the original channel of the deployment of home appliances to the countryside has changed. Farmers can also be purchased on-line to the subsidized products. After the mall in Jingdong, there are several e-commerce companies are actively apply, wait for the approval of the Ministry of Commerce.



Recently, Gome, Suning Appliance Chain the two giants have set up working group home appliances to the countryside and open countryside Products home appliances, as well as after-sales

Service

And so on.

Triple Trading Company

, Canton 100 electrical, Hefei Baida, Anhui, China Health and appliances, trading company in Dalian, Mudanjiang Guanghui, Yangzhou exchange banks, rural areas of Jiangsu Su fruit distribution channels such as home appliances and major home appliances to the countryside by the successful tenderer shall bid vendor 3062 product underwriters, record total of 73,600 sales outlets (data as of February 17) has successively completed home appliances to the countryside "bidding, qualification, for the record" and other preparatory work, have started bringing home appliances sales Raiders.



It is understood that starting from February 1 to carry out home appliances to the countryside to work in Yunnan,

Zhejiang

, Tibet, Shanghai, Tianjin, Ningbo,

Shenzhen

Other provinces (municipalities, autonomous regions and cities with independent planning) and the Xinjiang Production and Construction Corps of the tender distribution channels and sales network will also be expected to record the work completed in March.



According to concerned parties, in the beginning of home appliances to the countryside, the state of the distribution channels is one of the requirements of the tender have physical stores. But with the commencement of home appliances to the countryside, the state hopes to increase Internet sales channels.



Products in home appliances to the countryside to expand to a computer,

Mobile

Other 3C (computer, communications, consumer electronics) products, with its IT, digital product sales for the main business of e-commerce sites, with greater opportunity. At the same time the introduction of e-commerce channels, but also encourage the farmer to use the Internet.



In the industry, household appliances, IT does not mean that after the company won the bid on the insurance, companies have a lot of work to do. How to attract consumers, how to build good channels are key. On the countryside of PC (personal computer) business, the choice of partners is important, not yet a business channel could cover six below market. Thus, the emergence of e-commerce channels, is becoming open up another channel for businesses and consumers, especially in the economically more developed provinces.



Home appliance chain stores in secondary cities were more widely stores have shops, household appliance enterprises in the countryside in the process can still channel through the existing network to sell products, but to further penetrate the three, four or even five six markets, the cost of laying network will sharply increase. E-commerce enterprises to enter the home appliances to rural areas and channels of distribution, not only solved the shop costs, while its logistics and distribution can also cover four, five, six, or even six below market.



However, information management appliances to the countryside of information on the site, the current online channel Jingdong Mall finalists of its coverage area is only 13 districts and counties in Beijing, in Beijing, or outside of the blank.