China's hardware industry is missing a valuable marketing platform activities

China Product


In 2008, a well-known international event marketing agency's formal entry into China, said that ten years ago, the company's parent company has been investigating and planning the China market, and services some brands. Now, because their customers really need more creative activities, activities in China, the time is ripe, so they come to China.

    Overview of the past two years and then look at China's hardware business marketing approach, we find, brand packaging activities on the corporate brand and marketing channels to expand the role is enormous. Expo site, whether hardware event marketing, evaluation of the overall top ten Chinese hardware packaging and promotion, or the Chinese hardware technology innovation are driven by the General Assembly that the activities of marketing on the role of enterprise hardware, but unfortunately, so far, China Hardware industry is not a good activity platform.

    From a consumer point of view, the previous ad consumers will not to distinguish between good and bad advertising, as long as the advertising business is good business, but now becoming more informed consumers. Look at our brand, they began to use the star for outstanding endorsement, the use of erotic marketing, event marketing, to expand our brand awareness, collection and distribution center in the metal around the shop the open market, with the best decorated store to promote the brand image of the degree ... ... annealing furnace

    But these are insufficient to meet the branding needs of enterprise hardware, they desperately high specification, high grade, high content of brand marketing activities. Although there are some hardware industry event marketing events, but the relative needs of enterprises, relative, such as household appliances, IT and other cutting-edge industries, it is quite plain. muffle furnace

    Activities, the significance of brand marketing on the hardware where? We may wish to use magazine advertising made a good analogy: Take magazines, the above picture is beautiful, but the reader may only be superficial, because they see magazine was supposed to look at other things, not because Advertising and look at magazines. Through activities, but can the image of a piece of paper into the participant's life, it is an experience, it can arouse feelings inside so that they more profound impression on the brand, which can in many ways: it nice picture, something that resonates for you, or a star, of course, they had to come associated with brand identity. This is why many activities to promote the use of, and reduce the ad. Of course, the importance of advertising is that it is the basis of brand image, while the activity is on this basis, the concept of life of the brand. induction furnace

    Advertising in magazines, many brands are a very pretty picture, they will not be much difference. The use of event marketing, you can pull our brand from other brands, the brand promotion to another state, make the brand more closely with the consumer exposure, it is a real terminal. It is an experience that will give consumers the feeling emotionally different. This is the greatest significance of marketing activities.