Superman shaver: blinding catch up with technology upgrades Philips - Superman, shavers, Philips - HC Network Appliance Industry

China Product


Recently, the only exempt


shaver brand Superman Group in Shanghai organized a "blind test electric shaver 100 people" activities. Will be the new Superman in 2006 and Philips new shaving products blindfolded comparison test. To beard cut rates, such as skin comfort for the unexpected results of key indicators: Superman shaving almost the same as the composite index of international leading brands Philips shaver. And eye-popping is: In addition to blind test, the Superman of individual products in the discharge time Philips more than 20 minutes to protect consumers use more time. A Shanghai testers said that although he now uses Philips shaver brand, but this gave him "great surprise" that its own brand, he has expressed considerable interest in the beginning.


stainless steel backsplash


Industry pointed out that since independence the leading brand at the technical level of catch-up, foreign brands dominate the razor market for many years the situation will become history. Directed by the "hundred blind test" of the Superman group president is said to be "own brand if you want to do something, to be technically hard, because the razor this product has its special, direct the formation of consumers purchase technical quality of the formation of the most direct knowledge. "In order to catch up with international brands, Superman not only in 2003 on the use of ERP system upgrade internal management, but also actively to UL1028, the two world-class European BN60335 highest industry standards to organize production. peanut butter balls





Technology upgrades in the leading international brands as Superman to catch up with goals in the new materials, electronic technology, nano technology, continuous development of unique cutting-edge core technology areas: on the one hand, Superman has established a national R & D center and razor Test Center; the other hand, Huazhong University of Science jointly established the basis of post-doctoral workstations and small appliances Laboratory, and Tsinghua University, Zhejiang University and other more than 10 institutions and the United States, France, Italy, Hong Kong and China Taiwan and other countries and regional research institutions to carry out a wide range of project cooperation. Technology platform with a global perspective, making Superman wide voltage technology in the automatic conversion, line the surface veneer of different body design technique, antibacterial and wearable nanotechnology, the EU standards in the segment does not contain chromium and nickel processing technology, low electromagnetic radiation technology, continuous uninterrupted discharge time technology razor key technology areas, to break a world leader in the domestic brand attitude hovering in the low-level imitation of the old prejudices.





Group vice president, according to Superman Ping-cheung to be disclosed, Superman Group R & D each year's funds spent more than 10 million yuan, the current Superman has 287 products have independent intellectual property rights, technical reserves as their own brands first, also 10 patents in the United States, Japan, Germany, France and other countries are authorized, achieved in the shaver brand in foreign patent license breakthrough.





Technology upgrade has also become the biggest driving force behind market expansion Superman in 2005, "Electric" magazine published the current global sales of electric shavers before the six brands (Philips 15 million, Braun 9.5 million, Panasonic 750 10 000, Superman 6.6 million, 5.7 million Remington, Sanyo 4.2 million) of view, ranked fourth in the world Superman more than two other small household electrical appliances giant Remington United States and Japan Sanyo.





Should be is that, in the razor market with enormous potential third tier cities, Philips shaver market share of less than 10% in fact, face the future "soil" in "foreign" competition, product technology focus to the president more of a superhuman self-confidence and calm, he said: "Historical experience shows that the Chinese market, catch up with international brands, as long as a breakthrough in technology, market, foreign brands will also be followed to break the myth, China accounted for most of the people on the run, the most expensive electric shaver is about 500 stores, while not as high as 5,000 yuan Philips is not as close to the gift, I believe that product cost will be the core of the mainstream market choice. next Superman will still continue to upgrade the core technology means, continue to optimize product quality, and through its own marketing system of continuous improvement, striving to 3 to 5 years and allow foreign brands dominate the market situation into history. "


[Key words]:


Superman


 


Razor


 


Philips





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