Home purchase survey grid: Bacheng authorized network users share - bringing home appliances, rice cookers - HC network appliance industry-hc360

China Product





Bacheng authorized users home network consumer purchasing patterns, and intends to try to buy online shopping platform


Small appliances clamshells


, TV and other household appliances. Latest baked "the first quarter of 2009, home purchasing power of consumers research report" (hereinafter referred to as "home network Share Report") shows that with the payment options and delivery channels, improved logistics, purchasing power this year, the domestic home market significantly warming has become a household electrical appliance retail formats can not ignore the emerging binding machine spiral


Sell


Channel.





Satisfaction with the overall increase in online shopping





Report transmitted from home, the respondents generally agreed that online shopping consumers than traditional consumer electronics stores, online purchase of home appliances at lower prices. Electrical network as an example to the century, many of this year


Flat Panel TV


China has set a minimum retail price of consumer electronics market, such as the LG a 42-inch full HD LCD TVs first in the online shopping platform mark below 6,000 yuan, 5,599 yuan higher than the price of


Suning


, Gome stores nearly 1 percent lower. The Jingdong Mall, Taobao purchase platform, similar to the induction cooker,


Rice cooker


And other small appliances Gengshi Bi traditional stores average price about 30% cheaper.





Previous online shopping platform lower than the retail price


Appliances to the countryside


In the price, it is much debate on the Internet. China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo that the electrical network such as Century, Jingdong Mall Online Shopping Mall is now such a lot of mainstream consumer electronics companies to establish a comprehensive direct supply agreements with large manufacturers to focus on a single purchase and free admission , both from the sources and channels of lower costs, get more than the price advantage of home appliance chain. In addition, the stores crowded noisy environment, manufacturers to "each mountain," the promotions also prompt consumers to change consumption patterns. In addition to low-cost, increasingly sophisticated online payment and logistics distribution system is to make online shopping platform advantages over traditional appliances stores have obvious advantages. Century CEO Zhi-wide electrical network quoted 51 market research data revealed that many online shopping customers are the first go at first Suning, Gome stores the advice of prices after online shopping mall to buy electrical appliances.





With 79.7% of net sales of genuine consumer purchases a mainstream platform for home network products and purchase


Service


Expressed confidence that nearly half of consumers think that the Internet appliance products rich, well-known and the price is low, 54% of consumers believe online shopping process simple appliances, save time. The survey also shows that most consumer goods will be compared in a number of websites, B2C websites and professional shopping websites selected a higher proportion.





Acceleration appliance sales as the main channel





Online shopping survey, Liu Cheng consumers that online shopping security, compared with a similar survey last year had increased by nearly 20 percentage points. "Traditionally, online shopping is not enough faith in the word of mouth indeed a negative impact on consumer online shopping." Century CEO Zhi-wide electrical network to the reporter, in the century settlement can be used for all electrical networks Alipay platform to ensure that online shopping consumers. Zhi-all prophecy, with the online shopping market is expanding year by year, modern logistics and distribution systems become more sophisticated, constantly improve the online payment system, online shopping consumer electronics market will continue to show momentum expansion. "Home network platform for the integrity of the procurement environment is a comprehensive project, including the quality of the goods platform sales, service and other sectors, the lack of any link will affect the corporate image transmitted from family, home network share a continuous need to strengthen the integrity of construction enterprises. "





2008 online shopping transactions in China reached 128.18 billion yuan scale, with substantial growth in 2007 was 128.5 percent compared to. IResearch Consulting believes that as consumer-depth knowledge of online shopping and online shopping with rising corporate channel strategy, Internet shopping will soon become the mainstream of society consumption. The 3C appliances,


Clothing


, Daily consumer goods will be the fastest growing online shopping market development, the most mature segments.





Appliances Online Shopping Mall across the country has exceeded the number of 1000, China Electronic Chamber of Commerce quoted Deputy Secretary-General Lu Renbo data, said last year the national grid size of the market share at about 20 billion yuan, accounting for 2% of annual sales of household appliances, As the experts in the rise of online shopping platform, and many household appliances manufacturers actively "OCS" is expected to purchase home network market is expected to exceed 800-1,000 billion, as sales of consumer electronics, the main channel.