Appliance sales being language handle: single lowest parts of high, expensive - appliance sales, appliance sales, home appliances - home appliances industry-hc360 HC Network

China Product




Today, "

Bringing home appliances sublimation supplies

"" Appliances TM "and all kinds of home appliances discount promotions, moved many consumers with hot household appliances conductors and insulators

Sell

. However, flat-panel TV sold separately as accessories to buy, need to pay return charges for packing, air conditioning, "free installation" fees still strange, but set a number of low-cost "trap" trick consumers, bring a lot of obstacles to the consumer rights protection.



Flat-panel TV "split zero" sell



Recently, Shanghai consumers regardless of the fact in a chain of appliance stores to buy a 42-inch flat-panel

TV

, Priced at 5,499 yuan, an invoice issued by the store. Payment for the machine, check in the box when the list of goods, regardless of the fact surprised to find that buy their own flat-panel TV pedestal or rack is not configured. In response, sales, Block said the TV stand or rack additional charges, which will seat frame 200, rack 100. Regardless of the fact that the price should include a color TV cost accessories, TV prices should ensure that consumers normally make

With TV

. Should consumers be able to watch TV after not support it? But the sales staff said this was company policy. In desperation, the fact that he chose 200 of the seat frame.



In debugging the same day, regardless of the fact discovered a new problem: their paid 200 seat aircraft, installation staff can not provide invoices, provided only one by an electric

Service

Service station of the receipt. Later, Mr Yam also found that TV is not connected with the signal line, if you want to connect TV sets and set-top boxes, have to pay a further 60 per buy signal.



Reporters learned that Shanghai appliance stores, flat panel TVs and TV related accessories originally sold with, but from the beginning on April 1 this year, many domestic flat-panel TV manufacturers start adding this kind of "separation charge"

Marketing

Mode. In general, cost and appearance similar rack in between 100-200 dollars, while the TV base for materials, design of different charges for different brands there are differences. Although the majority of the base of foreign brands of charge, but the pylons are also fees; individual foreign brands and models of the base pylons charges, or even 500 yuan.



High profits behind the haunting

Why is a complete flat-panel TV

to "dismember" sales? According to industry sources, by

Financial

Crisis, flat-panel TV prices have bottomed out, while the upstream raw materials, fluctuations in each of the first 20 days, manufacturers almost no profit to speak of, in this context, the industry "hidden rules" came into being.



To domestic flat-panel TV, for example, its main products are mostly low-end products, so price is the most sensitive parts of the consumer. Companies in a variety of reducing cost and increasing the method have been exhausted, only to reduce the cost of hopes in the Annex. A bracket, the price of cable at three hundred dollars, the price of this part of the attachment calculated separately, the manufacturers offer "bare" price can cost a lot less than the machine price. "This can play a lower offer to make products have more competitive prices." Because most consumers do not know at the time of purchase to pay extra for these attachments, it is an easy mark.



To separate the sale of base and the host there is another advantage is that the box can not accompanied by weight, not light but size is not a small base. This may reduce the package size, improve transport efficiency; but also can reduce the weight, have lower transport costs. The separate sales also brought the emergence of secondary profit: the base or rack into secondary consumers must purchase the product, sales by the manufacturers of after-sales service personnel, a minimum base of consumers have to sell about 100 , and even expensive 500-600 dollars. In fact, the base is mainly metal and decoration

Plastic

Or glass, technical content is not high, the overall cost is not high, so stunning margin.

There are many other hidden rules



In addition to buying TV

hit with additional charges for the mounting troubles, Mr Yam was also informed, "TV box to save the month, otherwise the quality problem, not handle."