Or the household appliance market in Hefei Why re-shuffle "of smoke" - air-conditioning sales, air conditioning price reductions - HC Network Appliance Industry-hc360

China Product


"" All together against "," price thrilling, unprecedented efforts "... ... in April begun early in the provincial capital of some media frequently a large number of air-conditioning


Advertisement


, Hefei major electronics stores have hung out a huge promotional poster. Originally in the "51" before the explode frame ornaments


Home Appliances baby footprint frame


Promotional activities, is being a "price war" approach started early.





Price war at daggers drawn





Omnipresent advertising campaign is the promotion before "exhibition game" between merchant's "rivalry" attitude is no doubt the advertising exposure.





A commitment to "unconditional years repairing all free of charge", another rushed statement "years for repair without spending a cent"; a hit, "such as bad prize of 2,000 yuan separately monitor" slogan, another on will oversee the prize money increased to 3,000; here known as "mop price", there on the "Sword against price" ... ... the face of beauty and Gree outdone between the yelling, there are other air conditioning companies in the ad meaningful emphasis on their "no ", "true ten years free of charge for repair." Air conditioning manufacturers in various advertisements, 999 yuan, 888 yuan, 666 yuan, and very eye-catching low prices, but from the "price beyond imagination", "mop price," "Sword price" and other terms, it is not hard to sniff out tense "smell of gunpowder."





4 10 to 11, had been an ordinary weekend round air conditioning


Price war


Stir too hot extraordinary. The appliance stores the provincial capital crowds, many people even before they arrived in stores open queue. In Suzhou Road


Five Star


Door, two air-conditioning brand promoters on both sides of the road sub-stand each other and shouting slogans, encouraged by the "morale"; in the Drum Tower 5 building commercial electrical stores, promoters from different brands were crowded in the elevator door, all trying to Introduction to the customer's own promotional activities.





In Hefei local forum, some users happily rush to the drying out of their limited air conditioning, or win the "lucky purchase price", attracted many people envy. At the same time, there are consumer-to-business marketing ploys minor complaints. Hefei, Liu told reporters that the public is now opening appliance industry learned a real estate "recognize chip" tricks, no special air conditioning to see what he looks like, do not know can not "grab" that must first be identified 200 to raise money, raise it recognized, if not choose a favorite, recognized more than 10 days to get back to raise money, trouble; not recognize discs it, not any qualified to buy. User "Orange Star Life" a local forum in Hefei, said his April 10 early in the morning went to the Drum Tower commercial door line up, that many promoters of a brand of air conditioning to persuade people to come to their booth, many people have been drawing attracted in the past. Who would have thought Minato to be filled every 30 to pumping time award, not only the number of such; each draw only one winner can enjoy the "lucky purchase price."





Appliance industry or re-shuffle





Air conditioning industry is a compelling local battlefield. In fact, the full white goods industry price war has erupted. "The recent


Sell


Department overtime into the wee hours every day. We have also set up a '51' Combat Command! "A household electrical appliance enterprise to Hefei, told reporters.





From previous years "51" look during the appliance sales, promotions, prices will remain at a more reasonable level, while the price war appeared in the selling price lower than the thousands of air conditioning, 1,499 yuan in


Washing Machine


. At the same time, this should be "51" during the climax of the price war early on in the four months into the white-hot stage. All of this means that this round of price wars is different from the normal holiday promotions.





Insiders pointed out that now is the crucial period of industrial upgrading, home appliances, the price war behind the appliance industry in China may be brewing a new round of reshuffle. China's home appliance industry in nearly 30 years of history, has experienced three times industrial upgrading: the mid-80s of last century, a large number of production lines introduced from abroad, home appliances industry from scratch; the mid-90s to the early 21st century, household electrical appliance enterprises took joint venture of the road; now, ushered in a large foreign-owned and domestic mergers and acquisitions of tide.