Xinli: return to reality - Huiyuan, Xinli - Food Industry

China Product


Fell to 3.0 billion from 17.9 billion yuan, a huge spread, Xinli, this certainly unwilling to sell. Perhaps the only thing to do is Zhu Xinli, the Juice More business done more, let show a greater value, and then choose the right into it.





Who would have thought in 2008 was marked by potholes, Zhu Xinli of brilliance even in the blink of an eye in the fall into the icehouse.
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Last September, familiar with the operation of the enterprise capital of the Xinli, with its keen marketing sense, the global economic crisis has not successfully before the mass proliferation of cash, will be Huiyuan 200% premium to the sale to Coca-Cola, has written a classic Chinese-style business case. Also for this reason that Zhu Xinli, has become famous, was named Person of the Year 2008, the Chinese economy.





However, Xinli, wishful thinking but ultimately failed to achieve. Interestingly, this resistance does not come from Huiyuan and Coca-Cola, but from the Ministry of Commerce.





3 18, in After more than 9 months of waiting, finally the Ministry of Commerce made a ruling, but the result took Zhu Xinli, had been stunned with confidence. According to the announcement, the Commerce Department that Coca-Cola for the acquisition of Huiyuan, China's juice drink market will be effective competition, and fruit juice industries adversely affect the healthy development, so the Ministry of Commerce made the ban Coca-Cola to buy Huiyuan juice business decisions downstream.





Upstream slam the brakes Although the Ministry of Commerce


decision against Coca-Cola acquire Huiyuan rise to some controversy, but for Zhu Xinli, the current most importantly, they need to re-adjust the focus of Huiyuan.





In fact, last September announced plans to sell Coca-Cola from the juice business, Zhu Xinli, Huiyuan Group began to focus shifted from the lower reaches of the upper orchard fruit juice business.





Familiar Huiyuan know that, compared to the downstream terminal operations, orchards, concentrated juice business has always been central to Zhu Xinli, Huiyuan's business as it is Huiyuan which started the capital, also boasts of Zhu Xinli, the largest in all public business.





Give up the fierce market competition, focus on Raw materials Links, Zhu Xinli, the abacus is not wrong. According to public information, Huiyuan 2008 gross profit fell 22.2%, if not counting 250 million yuan of convertible bonds from changes in fair value of equity income, and 42.5% income tax and other factors greatly reduced, the core earnings actually declined by 19.1% . In the upstream, competition is not sufficient, if access to certain fruit producing area, is equivalent to obtain the monopolistic advantages.





And Zhu Xinli, consistent with the pace of speech is Huiyuan upstream base construction is in full swing: September 14, 2008, seven hundred and twenty million yuan investment in the fruit drink Food Processing project started in Zhongxiang; September 20, Anhui Construction Engineering Dangshan fruit processing plant put into operation; September 28, decided to build in Liaoning Benxi Fruit and vegetable juice Processing projects; December 13, investment 200 million yuan in the "red berries of the township," Hebei Longhua plant; December 20, visit the project in Ningxia wolfberry Pingluo and smoothly.





As of February, according to Assistant to the President of Huiyuan Group, Chuping in an interview saying, Huiyuan country's 20 provinces, municipalities and autonomous regions established a 30 fruit juice processing plant. According to the plan, Huiyuan will Hengshui in Hebei, Hainan, set safety and other localities, the preparation of fruit bases and processing projects.





To meet the expanding needs of the upstream business, Huiyuan in early February and even plan for the recruitment of more than 240 professionals nationwide, involving factory general manager, quality control manager jobs. Chuping even told reporters that this is only step Huiyuan Group of Talents Scheme "with its fruit bases upstream of the increased input and processing of the project put into operation one after another" in the future there will be a wider range of job recruitment.