"Low carbon" new favorite shoes consumer into the market

China Product


Low-carbon, English as "low carbon", means a lower (lower) of greenhouse gases (mainly carbon dioxide) emissions. "Low-carbon life (low-carbon life)", refers to a lifestyle of consumption when the external energy to try to reduce, thus reducing carbon dioxide emissions.


    Right now, many college students are environmentally conscious, white-collar workers in the community have gained a low-carbon wind, more and more fashion people involved, a "low-carbon up to people." After soaking for 10 minutes and then wash rice cooking saving about 10%, go ahead three minutes off power-saving air conditioning each about 5 degrees per year, with the bag instead of plastic bags, 0.1 grams of carbon dioxide emissions per can, or choose to buy fewer clothes sex to buy "carbon" clothing ... ...


Buy clothes will increase carbon emissions? It sounds incredible, but this is the reality. Therefore, the current standard of many people buy shoes, it is no longer simply the pursuit of glossy appearance, but pay more attention to the quality of their security, such as: comfort, health, environmental protection concepts. Many brands also have been increasingly focused on environmental protection, particularly in apparel, shoes materials, using organic, pollution-free cotton, or to fully decompose the material mainly to reduce pollution, promote green low carbon living.
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In Europe and the United States, use of waste, recycling and clothing fiber technology has existed for many years. H & M, TopShop and other brands are already in the stores prominently display of clothing made from recycled products, there is growing acceptance of the concept of low-carbon equipment.
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Fashion Week in London show on environmental works, environmental protection and luxury to start a dialogue, many brands have begun to try to green concepts, environmental protection, clothing has been launched. Bamboo fiber series as a new type of fiber, very soft feel, breathe, can quickly dry, and there is no smell, ideal for summer wear; In addition, raw linen, and cereal fiber fabrics are also good environmental performance. Some well-known footwear brands are beginning to use natural rubber as a raw material for production of new shoes, shoe itself is manufactured using organic cotton farming for materials.


South Korea's Incheon green hanbok fashion show display designers are using the "old clothes" improved, made of the "new design", such as design chic bag is made with an old suit; color assertive upload the designer has been redesigned with old clothes cut and re-printing made; while wearing jeans, old shirts, after a designer and turned into the perceived personality is full of fashion and equipment; even gorgeous evening wear, but also by the some old wedding converted. Designers are hoping to inspire people of inspiration and fully tap the potential use of old clothes.


In order to promote awareness of environmental protection, Adidas has launched a number of special environmental style sports shoes, shoes, fabrics mainly of natural organic materials can be fully recycled, minimizing environmental pollution. Nike, Le Kac, Li Ning's clothing brands are turning to organic cotton material made of the main characteristics of this material is breathable and strong, no stimulation to skin, wearing soft. Some brands of bamboo fiber, cotton full advantage of these natural materials into clothing, the brand in advocating the natural habitat, it would also prevent the secondary pollution of chemical agent.


Citizens bit between consumption patterns add up, it will be a new era of social value orientation "vane." Low-carbon consumption as a new economic way of life, to economic development and bring new business opportunities, then, businesses have also played green card. But actually think about buying products, you will not care how new the concept of speculation, it's competitive advantage should be reflected in the models look good, reasonably priced, comfortable and easy to use. The products will sell or not depends on the quality with the price of general products early in the R & D R & D costs are very high, but low-carbon products if the price is too high, or very difficult to be accepted by ordinary consumers.