2009 Domestic refrigerator 34 hot export market recovered slowly - Appliance TM, refrigerator - appliance industry

China Product


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Financial

Under the influence of the crisis in early 2009, China virtual reality head mounted display

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Sharp drop in industry production, consumer spending downturn, export situation is grim, the industry's general development of the industry in 2009 is expected to lower the refrigerator. Introduced a series of security at the national growth policy, driven by the second quarter of 2009, the economic situation has improved, with " amplifier repairs

Appliances to the countryside

"Policy of promoting consumption in the market better than expected, output rebounded sharply, the export situation to pick up, the refrigerator industry out of the wave Dikaigaozou a good trend.

<BR> By the year 2010, the "home appliances to the countryside," home appliances "

TM to

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Projects that benefit the energy-saving products

Policies continued stimulation, the refrigerator industry is expected to continue production and sales situation in the second half of 2009, the good situation of a recovery in external demand situation, the export situation is expected to steadily.

<BR> 1, 2009 the domestic refrigerator market review

<BR> Flat start production situation. In early 2009, by the financial crisis, economic prospects uncertain, refrigerator enterprises established

Sell

Program is relatively conservative, and all enterprises were not at full capacity. January 2009 production fell a larger refrigerator, down 16.8%, from February to benefit the entire appliance industry, "home appliances to the countryside" policy across the country, the refrigerator as the most popular products, sales achievements of the drive

Refrigerator

Production to rebound sharply. February 2009 ~ November production of 52.307 million total household refrigerator units, compared with same period last year 13,317,100 units, an increase of 34.2%.

<BR> Policy effects than expected. February 2009 to begin a national policy of "bringing home appliances" policy to promote sales to exceed the expectations refrigerator. Main reasons: First, every hundred rural residents have a refrigerator with lower volume sales market potential; Second, rural residents income levels, increased purchasing power refrigerators. Data, 1 to November total sales of 12.737 million units, sales of 26.47 billion yuan.

<BR> Domestic brands breakthrough, 34 market is hot. "Appliances to the countryside" policy is the 2009 brand sales of domestic refrigerators the biggest breakthrough driver. Domestic manufacturers have a strong advantage in the channels, combined with an accurate grasp of policy information to enable it in the "home appliances to the countryside" policy under way, the rapid introduction of marketable products. Foreign firms is relatively weak in this regard, channel depth is not enough, products not suited to the rural market, coupled with "home appliances to the countryside" policies and regulations of the price ceiling, various unfavorable factors make a lot of foreign brands as "home appliances to the countryside," the bystander. In addition, the "home appliances to the countryside," also led the 34 changes in the concept of market consumption. As the "home appliances to the countryside" in depth, with a large freezer, refrigerator energy popularity in the 34 markets, the product structure of Chinese refrigerator polarization phenomenon was obvious. 2009, the number of refrigerator business, "home appliances to the countryside" products sold over the total sales volume of 1 / 3, or even close to 1 / 2, which objectively driven enterprises to further expand the channel depth of 34 markets.

<BR> 2, 2009, refrigerator export market review

<BR> Downturn situation improved slightly. Appliances downturn has not improved the situation, particularly export refrigerators to restore the slowest. Since the fourth quarter of 2009, since the refrigerator export a crackdown lasted 13 months of negative growth, sluggish trend, the monthly export volume over the previous year since October 2008 of -1.2% to -11.5 in October 2009 in%. Since November 2009 monthly exports turned positive from last year, the export slump situation improved slightly, but there may be a part of the reason is that in November a low base, and thus the export of refrigerators may still grim situation. 1-11 months in 2009 exports of 17.09 million units total refrigerator, exports 20.47 billion U.S. dollars, up respectively 10.8% and 10.5% decrease.

<BR> Combination machines has risen. China's exports are divided into cold storage freezer refrigerator combination machine, compression domestic refrigerator, semiconductor refrigeration refrigerated containers,

Electric

Absorption refrigerators and other household-type refrigerators. Compression-type household refrigerators which has been the largest share of exports in recent years, the proportion of exports gradually decline, the opposite is the combination of machine refrigerated to maintain the export share increased year by year, and this is the higher profit level models. From January to November 2009, total exports of machine freezer combination 5,968,000 units, representing growth of 895,000 units last year, an increase of 17.6%, export share of 7.9 percentage points higher than last year.