States United States Air price war price cuts last direct and bloody assault - country the United States, air conditioning, central air conditioning - HC Network Appliance Industry

China Product






 
junior swimsuits

7 years ago, when nine
wholesale swimwear

TV
plus size tankini

Giant form a price alliance determined not to cut prices, the

States United States

Electric heavy blows broke up a record price cuts TV alliance. 7 years later, similar scenes in China

Air conditioning

Market reproduce. Faced with rampant price increases sound of air-conditioning manufacturers, yesterday

(June 14, 2006), Gome announced the immediate price reduction across the country started World War II air-conditioning, air conditioning forced down prices.







Suddenly the United States resorted to price cuts sword hands States



The face of this air-conditioning market, a "rising voice", the domestic home appliance chain Gome boss has been inaction. Country United States of silence not help doubt, there must be behind the plot.



Suspense yesterday unlock secrets: Gome's high-accumulation of one million air conditioners now on flood gate, across the country the reputation of "price cut" World War II, cut prices by 20% -25%. As for the air conditioning manufacturers States United States sent a "notice price hikes," Ho, general manager of Gome brand management center, said Yang Qing, is the unilateral will of the United States has no binding effect on the country.



Air conditioning manufacturers this year the U.S. sent the country's repeatedly prices behavior, He Yang Qing, freely admits, expressed dissatisfaction: "According to our knowledge, although this year

Copper

Prices of raw materials such as air conditioning really doubled up, but every air conditioning, but the increased cost of manufacturing 5%, equivalent to 100-300 yuan. However, many air-conditioning manufacturers from the end of last year, has repeatedly come to the country hairdressing notice prices, the highest price increases even more than 15%. In 2005, domestic sales of air conditioning an average price of about 1,600 yuan, but this year the average price of similar products has risen to 2000-2200 yuan, far exceeding the increase in manufacturing costs. "



In this price war, the national U.S. dollars directly to the original 1800-2000 Kelon, Chunlan, Hisense, Changhong made a line of air conditioning prices, click down to 1500-1600 dollars. Foreign brands were down to an air-conditioned 1,600 yuan.

Matsushita

,

Samsung

Other 1.5 air-conditioning, the price of 2,000 yuan or even hit the price line.



He Yang Qing said in March this year, the national U.S. market in Beijing conducted an air conditioning consumer survey showed that 78% of consumers think the price should be made an air-conditioned 1,500 yuan, nearly 76% of consumers believe that a joint venture air conditioning price should be 2,000 yuan. This is a country the United States the coordinates of the air price war.







Intense rivalry between the two sides jointly marketing attack



Worth pondering is that hands-on in the country the day before the United States, Suning has just announced that it will store in Beijing, Zhang, "Hei Bang", announced price increases air-conditioning business. This time the country cut prices hold high the banner of the U.S., which means the face of growing air-conditioning manufacturers to "price hikes", home appliance chain working together again in order to channel the strength of alliance against the manufacturers.



General manager of Gome Beijing Branch Zhaobao Min said yesterday, the National Air United States this year have been closely monitoring market developments. Back in March, head of Gome

Huang Guangyu

The person in command, took out 5 billion yuan in cash from big purchases, air-conditioning. To 45 months, the National United States also purchase large quantities of additional air conditioning mainstream models. Only in the Beijing market, Gome's purchases nearly half of the annual demand on the close. The power of capital plays a vital role in business competition.



Ho Yang Qing said the U.S. expect China to build in 2006 by cutting prices, the prices of air conditioner market basin, an end to price increases manufacturers wishful fantasy. "In fact, the air conditioning on the market this year, raw materials are procured last year. Copper doubled this year, rising manufacturing air-conditioning is also on sale next year, so the factory prices of the reason is simply untenable." He Yang Qing said: "The 1999 , when nine domestic alliance even behind the TV giant has not cut prices, but the country still breaking the U.S. color TV price alliance, because the country is facing U.S. consumers, Gome's move to follow the market and public opinion. "



But yesterday's move by the U.S. State also elicited the strongest reaction from manufacturers. Air-conditioning factory in a Beijing market veterans said the headquarters had been to the States United States issued a notice up prices, the notice must be observed, if the States United States insists on price cuts, they have the right to stop selling products or even out of stock.





Pain model

Cost is not the right way

pass



"Manufacturing costs accounted for in air conditioning costs of up to 60%, while the proportion is lower raw material costs. Fact, manufacturers in the daily operations and business model can save a few percentage points there." Zhaobao Min said: "The price of raw materials with to the cost pressures can only be transferred to consumers, the actual air-conditioning industry in China has revealed the pattern of pain. "



Zhaobao Min said China currently ranks the top three air-conditioning giant, have two so far in the Beijing market or through agents to the vendors supply. One more link in a profit on the multi-streaming. Manufacturers can reduce the agency links to save profits. Another example is employed by manufacturers weekend promoters, the per capita fee to be 100 -200 element that, if all manufacturers of promoters to sell to vendors, saving the cost-sharing to the manufacturer, vendors and consumers, the three parties are happy.