Negative factors were reduced restorative appliances export growth - Panasonic, Samsung, home appliances export - HC Network Appliance Industry-hc360

China Product




Experienced double last year's EU directive on Technical Barriers to Green and the RMB exchange rate fluctuations and other factors, household electrical appliance enterprises in China export business this year will usher in new growth. The appliances business has plagued prior to the export of anti-dumping investigations, and price competition as a means of business tapers off


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Now, from the EU's WEEE, RoHS directives the implementation of the two green has been separated for several months. Two-green struggling with the EU before the rush of domestic appliances business has finally relieved. Feedback from the customs authority of the department's data show that beginning in January, China's household electrical appliance enterprises in export business stabilized and showed a new round of growth.
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Less negative factors



Few years ago, domestic companies in response to EU directives double green, put a lot of manpower and material resources. Especially in raw materials procurement and production process, launched a series of technical and technological transformation, in order to achieve the new EU standards. Caused short-term business operations and production costs surge. At the moment, and EU directives have been implemented for several months the Green, enterprise reform, on the right track, exported to the EU-related home appliances to intercept the new directive does not suffer. Volume of business is gradually becoming a large-scale production, the cost of bringing order to increase the green will be offset by marginal gains.



Before, due to the household electrical appliance enterprises to quickly enter the overseas market prices, which plunged into a round of anti-dumping investigations trap. In recent years, more and more companies use tools for the price to the weakening of processing. In particular, has always insisted its own brand overseas expansion of the implementation of large and medium enterprises, faced with large web development, brand promotion, marketing costs, has stopped the use of pricing strategies. Meanwhile, domestic appliances business's products quality and stability, after years of accumulation, by consumers and buyers in overseas markets certainly. China's household electrical appliances has established a good image abroad, and gradually reverse the Made in China "low quality, low price" image.



In addition, the direction of the RMB exchange rate fluctuations has been confirmed earlier in the year. Head of the Ministry of Commerce said the yuan will continue to rise this year. Many enterprises in the prices of the products launched a targeted initiative. On the one hand, based on market exchange rates, the development stage of the price system. On the other hand, by taking the set of exchange and other means of protection, to avoid loss of profits resulting from exchange rate movements.



Can be said that both the technical, trade barriers, or policy factors, in the absence of clear or before the implementation of the total, there are many uncertain factors, which restricted the expansion of China's home appliance business overseas. But with the policy clear, the implementation of the directive, which greatly stimulate and accelerate China's household electrical appliance enterprises in this year's overseas business growth.



Overseas Development Transition



4 mid-spring 101st Canton Fair will be opened the curtain, a year degrees in the Canton Fair has become household electrical appliance enterprises to expand overseas markets and the barometer of the big platform. At present, Haier, TCL, Midea, Zhi Gao, Shinco, Galanz and other household electrical appliance enterprises are actively prepare development. Many companies during the trade fair this year's harvest to be optimistic.



It Pescod, new subjects such as air-conditioning business overseas executives said market competition in recent years with the slowdown in domestic air-conditioning, a large number of small and medium enterprises have been eliminated from the competition in overseas markets, before turning the high price of flame competing value-added products. Are switching to products, quality of integrated strength. Midea, Haier and other enterprises, a comprehensive effort to enhance the export of independent brands, but also strengthen transnational giants in the technology, funds, shares and other higher level of cooperation. At the same time, the original export-oriented air conditioning business, size of the domestic market due to lack of support, only one earned by OEM processing fee to compete in markets overseas, the overseas markets in recent years, falling market share.