China Product
Bacheng authorized users home network consumer purchasing patterns, and intends to try to buy online shopping platform
Small appliances clamshells
, TV and other household appliances. Latest baked "the first quarter of 2009, home purchasing power of consumers research report" (hereinafter referred to as "home network Share Report") shows that with the payment options and delivery channels, improved logistics, purchasing power this year, the domestic home market significantly warming has become a household electrical appliance retail formats can not ignore the emerging binding machine spiral
Sell
Channel.
Satisfaction with the overall increase in online shopping
Report transmitted from home, the respondents generally agreed that online shopping consumers than traditional consumer electronics stores, online purchase of home appliances at lower prices. Electrical network as an example to the century, many of this year
Flat Panel TV
China has set a minimum retail price of consumer electronics market, such as the LG a 42-inch full HD LCD TVs first in the online shopping platform mark below 6,000 yuan, 5,599 yuan higher than the price of
Suning
, Gome stores nearly 1 percent lower. The Jingdong Mall, Taobao purchase platform, similar to the induction cooker,
Rice cooker
And other small appliances Gengshi Bi traditional stores average price about 30% cheaper.
Previous online shopping platform lower than the retail price
Appliances to the countryside
In the price, it is much debate on the Internet. China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo that the electrical network such as Century, Jingdong Mall Online Shopping Mall is now such a lot of mainstream consumer electronics companies to establish a comprehensive direct supply agreements with large manufacturers to focus on a single purchase and free admission , both from the sources and channels of lower costs, get more than the price advantage of home appliance chain. In addition, the stores crowded noisy environment, manufacturers to "each mountain," the promotions also prompt consumers to change consumption patterns. In addition to low-cost, increasingly sophisticated online payment and logistics distribution system is to make online shopping platform advantages over traditional appliances stores have obvious advantages. Century CEO Zhi-wide electrical network quoted 51 market research data revealed that many online shopping customers are the first go at first Suning, Gome stores the advice of prices after online shopping mall to buy electrical appliances.
With 79.7% of net sales of genuine consumer purchases a mainstream platform for home network products and purchase
Service
Expressed confidence that nearly half of consumers think that the Internet appliance products rich, well-known and the price is low, 54% of consumers believe online shopping process simple appliances, save time. The survey also shows that most consumer goods will be compared in a number of websites, B2C websites and professional shopping websites selected a higher proportion.
Acceleration appliance sales as the main channel
Online shopping survey, Liu Cheng consumers that online shopping security, compared with a similar survey last year had increased by nearly 20 percentage points. "Traditionally, online shopping is not enough faith in the word of mouth indeed a negative impact on consumer online shopping." Century CEO Zhi-wide electrical network to the reporter, in the century settlement can be used for all electrical networks Alipay platform to ensure that online shopping consumers. Zhi-all prophecy, with the online shopping market is expanding year by year, modern logistics and distribution systems become more sophisticated, constantly improve the online payment system, online shopping consumer electronics market will continue to show momentum expansion. "Home network platform for the integrity of the procurement environment is a comprehensive project, including the quality of the goods platform sales, service and other sectors, the lack of any link will affect the corporate image transmitted from family, home network share a continuous need to strengthen the integrity of construction enterprises. "
2008 online shopping transactions in China reached 128.18 billion yuan scale, with substantial growth in 2007 was 128.5 percent compared to. IResearch Consulting believes that as consumer-depth knowledge of online shopping and online shopping with rising corporate channel strategy, Internet shopping will soon become the mainstream of society consumption. The 3C appliances,
Clothing
, Daily consumer goods will be the fastest growing online shopping market development, the most mature segments.
Appliances Online Shopping Mall across the country has exceeded the number of 1000, China Electronic Chamber of Commerce quoted Deputy Secretary-General Lu Renbo data, said last year the national grid size of the market share at about 20 billion yuan, accounting for 2% of annual sales of household appliances, As the experts in the rise of online shopping platform, and many household appliances manufacturers actively "OCS" is expected to purchase home network market is expected to exceed 800-1,000 billion, as sales of consumer electronics, the main channel.
Saturday, May 29, 2010
Home purchase survey grid: Bacheng authorized network users share - bringing home appliances, rice cookers - HC network appliance industry-hc360
Friday, May 28, 2010
After 80 beautiful fashion must-see! Seven pieces of household appliances product recommendation - Haier inverter air conditioner, TCLL32P10BE-appliance industry-hc360 HC Network
China Product
80 came after the marriage boom, consumer groups are emerging after 80, they have different values, ways of thinking, philosophy of life and consumption patterns. Their individuality and self-and independent, with no recognition of the courage of the world. Thus, after 80 more will be personality love nest layout and features, this one purchase
Home Appliances bamboo towel
Products into the overall style love nest will be more concerned about things after 80. ring napkin
The following seven pieces of major home appliances are air conditioners, televisions, washing machines, refrigerators,
Water Heater
, Gas stove and range hood, these are the indispensable love nest, a total of about 26,234 yuan. Fashion aesthetic, functional, very much in line 80 after the request.
Haier fluorine
Inverter air conditioner
Price: 3,499 yuan
Haier inverter air conditioner freon
Click here to view all news photos
Aspect 1, 2 minute fast heat record
And some current technologies to enhance the electric-thermal air-conditioning and heating effects in different ways, Haier inverter air conditioner freon air conditioning system, another one fell swoop solve common heat slowly, efficiency and low challenges, achieve breakthrough speed 2 minutes heat up Current industry's highest level. Haier air conditioning, according to developers introduced in Japan and China, the joint efforts of the two experts, Haier innovation to achieve the world's leading technology PAM pulse amplitude modulation, 180 ° sine wave DC inverter scroll compressor technology and third-generation technology, perfect fusion. Meanwhile, in order to protect the leading inverter air conditioner freon, but also combined the DC motor, intelligent environmental monitoring of frost, the leading freon refrigerant and ultra low temperature -20 Four launched
Energy
Protection, the full realization of the Haier fluorine-free 2-minute speed inverter air conditioner heat and air conditioning than the average 51% more power, more
Environmental protection
More energy-efficient comfort.
Aspect 2, fluorine-free frequency energy saving, reducing carbon emissions
With the "unit of China's gross domestic product by 2020 carbon dioxide emissions down 40% compared to 2005? 45% of the" unconditional finalized emission reduction targets, as well as national energy-saving emission reduction policies to accelerate, fluoride air conditioning elimination is a general trend, there are industry experts even predicted the fluoride air conditioning is likely to be phased out over the next five years, the market will be replaced by fluorine-free air conditioning. At present, Haier achieved ahead of a full range of inverter air conditioner is not fluoride, is nothing short of providing consumers with the greatest benefits to consumers do not have to worry for the air conditioning upgrade frequently.
Consumer Perspective:
The new fluorine-free out of Haier inverter air conditioner, either from the technical or the user are a good choice. As a working-class price of 3,499 yuan was especially tempting. However, freon-free air conditioning
Service
Tools and general refrigerator repair tool can not be mixed, must be to the Authorized Service Dealer to repair your refrigerator to avoid causing unnecessary harm.
Or the household appliance market in Hefei Why re-shuffle "of smoke" - air-conditioning sales, air conditioning price reductions - HC Network Appliance Industry-hc360
China Product
"" All together against "," price thrilling, unprecedented efforts "... ... in April begun early in the provincial capital of some media frequently a large number of air-conditioning
Advertisement
, Hefei major electronics stores have hung out a huge promotional poster. Originally in the "51" before the explode frame ornaments
Home Appliances baby footprint frame
Promotional activities, is being a "price war" approach started early.
Price war at daggers drawn
Omnipresent advertising campaign is the promotion before "exhibition game" between merchant's "rivalry" attitude is no doubt the advertising exposure.
A commitment to "unconditional years repairing all free of charge", another rushed statement "years for repair without spending a cent"; a hit, "such as bad prize of 2,000 yuan separately monitor" slogan, another on will oversee the prize money increased to 3,000; here known as "mop price", there on the "Sword against price" ... ... the face of beauty and Gree outdone between the yelling, there are other air conditioning companies in the ad meaningful emphasis on their "no ", "true ten years free of charge for repair." Air conditioning manufacturers in various advertisements, 999 yuan, 888 yuan, 666 yuan, and very eye-catching low prices, but from the "price beyond imagination", "mop price," "Sword price" and other terms, it is not hard to sniff out tense "smell of gunpowder."
4 10 to 11, had been an ordinary weekend round air conditioning
Price war
Stir too hot extraordinary. The appliance stores the provincial capital crowds, many people even before they arrived in stores open queue. In Suzhou Road
Five Star
Door, two air-conditioning brand promoters on both sides of the road sub-stand each other and shouting slogans, encouraged by the "morale"; in the Drum Tower 5 building commercial electrical stores, promoters from different brands were crowded in the elevator door, all trying to Introduction to the customer's own promotional activities.
In Hefei local forum, some users happily rush to the drying out of their limited air conditioning, or win the "lucky purchase price", attracted many people envy. At the same time, there are consumer-to-business marketing ploys minor complaints. Hefei, Liu told reporters that the public is now opening appliance industry learned a real estate "recognize chip" tricks, no special air conditioning to see what he looks like, do not know can not "grab" that must first be identified 200 to raise money, raise it recognized, if not choose a favorite, recognized more than 10 days to get back to raise money, trouble; not recognize discs it, not any qualified to buy. User "Orange Star Life" a local forum in Hefei, said his April 10 early in the morning went to the Drum Tower commercial door line up, that many promoters of a brand of air conditioning to persuade people to come to their booth, many people have been drawing attracted in the past. Who would have thought Minato to be filled every 30 to pumping time award, not only the number of such; each draw only one winner can enjoy the "lucky purchase price."
Appliance industry or re-shuffle
Air conditioning industry is a compelling local battlefield. In fact, the full white goods industry price war has erupted. "The recent
Sell
Department overtime into the wee hours every day. We have also set up a '51' Combat Command! "A household electrical appliance enterprise to Hefei, told reporters.
From previous years "51" look during the appliance sales, promotions, prices will remain at a more reasonable level, while the price war appeared in the selling price lower than the thousands of air conditioning, 1,499 yuan in
Washing Machine
. At the same time, this should be "51" during the climax of the price war early on in the four months into the white-hot stage. All of this means that this round of price wars is different from the normal holiday promotions.
Insiders pointed out that now is the crucial period of industrial upgrading, home appliances, the price war behind the appliance industry in China may be brewing a new round of reshuffle. China's home appliance industry in nearly 30 years of history, has experienced three times industrial upgrading: the mid-80s of last century, a large number of production lines introduced from abroad, home appliances industry from scratch; the mid-90s to the early 21st century, household electrical appliance enterprises took joint venture of the road; now, ushered in a large foreign-owned and domestic mergers and acquisitions of tide.
Thursday, May 27, 2010
Appliance sales being language handle: single lowest parts of high, expensive - appliance sales, appliance sales, home appliances - home appliances industry-hc360 HC Network
China Product
Today, "
Bringing home appliances sublimation supplies
"" Appliances TM "and all kinds of home appliances discount promotions, moved many consumers with hot household appliances conductors and insulators
Sell
. However, flat-panel TV sold separately as accessories to buy, need to pay return charges for packing, air conditioning, "free installation" fees still strange, but set a number of low-cost "trap" trick consumers, bring a lot of obstacles to the consumer rights protection.
Flat-panel TV "split zero" sell
Recently, Shanghai consumers regardless of the fact in a chain of appliance stores to buy a 42-inch flat-panel
TV
, Priced at 5,499 yuan, an invoice issued by the store. Payment for the machine, check in the box when the list of goods, regardless of the fact surprised to find that buy their own flat-panel TV pedestal or rack is not configured. In response, sales, Block said the TV stand or rack additional charges, which will seat frame 200, rack 100. Regardless of the fact that the price should include a color TV cost accessories, TV prices should ensure that consumers normally make
With TV
. Should consumers be able to watch TV after not support it? But the sales staff said this was company policy. In desperation, the fact that he chose 200 of the seat frame.
In debugging the same day, regardless of the fact discovered a new problem: their paid 200 seat aircraft, installation staff can not provide invoices, provided only one by an electric
Service
Service station of the receipt. Later, Mr Yam also found that TV is not connected with the signal line, if you want to connect TV sets and set-top boxes, have to pay a further 60 per buy signal.
Reporters learned that Shanghai appliance stores, flat panel TVs and TV related accessories originally sold with, but from the beginning on April 1 this year, many domestic flat-panel TV manufacturers start adding this kind of "separation charge"
Marketing
Mode. In general, cost and appearance similar rack in between 100-200 dollars, while the TV base for materials, design of different charges for different brands there are differences. Although the majority of the base of foreign brands of charge, but the pylons are also fees; individual foreign brands and models of the base pylons charges, or even 500 yuan.
High profits behind the haunting
Why is a complete flat-panel TV
to "dismember" sales? According to industry sources, by
Financial
Crisis, flat-panel TV prices have bottomed out, while the upstream raw materials, fluctuations in each of the first 20 days, manufacturers almost no profit to speak of, in this context, the industry "hidden rules" came into being.
To domestic flat-panel TV, for example, its main products are mostly low-end products, so price is the most sensitive parts of the consumer. Companies in a variety of reducing cost and increasing the method have been exhausted, only to reduce the cost of hopes in the Annex. A bracket, the price of cable at three hundred dollars, the price of this part of the attachment calculated separately, the manufacturers offer "bare" price can cost a lot less than the machine price. "This can play a lower offer to make products have more competitive prices." Because most consumers do not know at the time of purchase to pay extra for these attachments, it is an easy mark.
To separate the sale of base and the host there is another advantage is that the box can not accompanied by weight, not light but size is not a small base. This may reduce the package size, improve transport efficiency; but also can reduce the weight, have lower transport costs. The separate sales also brought the emergence of secondary profit: the base or rack into secondary consumers must purchase the product, sales by the manufacturers of after-sales service personnel, a minimum base of consumers have to sell about 100 , and even expensive 500-600 dollars. In fact, the base is mainly metal and decoration
Plastic
Or glass, technical content is not high, the overall cost is not high, so stunning margin.
There are many other hidden rules
In addition to buying TV
hit with additional charges for the mounting troubles, Mr Yam was also informed, "TV box to save the month, otherwise the quality problem, not handle."
Guangzhou: GOME Appliance "TM" reservation hot - Appliance TM, Gome - HC network appliance industry-hc360
China Product
From GOME opened a few days of the reservation line situation, "the consumer interest in the new appliance the amount of subsidies over the Jiu Jiadian recovery price."
geovision dvr card
Guangdong pico2000
Home Appliances
TM to
Officially launched this week from the successful enterprise??
States United States
Understand that the line has been opened TM to make an appointment, consumers showed great interest. Judging from the feedback of consumers, consumers throughout the renewal process and related procedures are still questions about the same time, consumer interest in the new appliance the amount of subsidies the price recovery over the Jiujia Dian.
TM to provide relevant materials to be
According to reports, a personal account of Guangdong Province, Guangdong Province registered the units with legal personality, within the specified time and to buy new appliances sell Jiu Jiadian can enjoy subsidies for household appliances. Sell and buy new appliances Jiujia Dian units and individuals must be consistent.
GOME specific process: consumers call the States United States TM to green?? States United States related to home inspection and the writing staff, "Appliance TM to certificate"?? Customers to buy new appliances in the country when the United States, with identity documents, home appliances TM to certificate, and fill out the "TM to home appliances (appliances) subsidy application form", a direct deduction. States United States TM to advice line is 87,514,436, consumers can call the store phone about the U.S. State. Reservation shopping before 10,000 customers can also receive a crystal
TV
, Mobile phones, pressure cookers and other luxury gifts.
Five appliances category
30% of the maximum subsidy
From GOME opened a few days of the reservation line situation, "the consumer interest in the new appliance the amount of subsidies the price recovery over the Jiujia Dian." According to state regulations, eligible buyers sell Jiujia Dian, the purchase of subsidies within the five categories of home appliances can be
Sell
10% of the price subsidies. Which subsidies limit: TV 400 yuan / sets, computer 400 yuan / Taiwan
Air conditioning
350 yuan / sets, refrigerators (including freezers) 300 yuan / sets, washing machines and 250 yuan / Taiwan. To TV, for example, customers purchasing less than 4,000 yuan (including 4,000 yuan) TV, 10% of the sales price subsidies, more than 4000 yuan and receive the highest subsidy is 400 yuan.
The United States U.S. manufacturers also launched a "large state subsidies to the U.S." campaign, consumers with redemption certificates, in addition to enjoyment of the highest 10 percent of the state subsidies, the highest 10% of the United States can enjoy the country and manufacturers 10% of the double discount. Consumers first "bargain" before the final billing TM to produce documents, you can enjoy 9 discount.
Five categories household appliances can be cross-redemption
"A beautiful air-conditioned air-conditioning can only do for America? To change the refrigerator, color TV you?" "If the redemption of the Haier Gree,
Hisense
And other brands, the amount of subsidy will not be discounted? "... ... For many people home appliances TM to questions, explain aspects of the country the United States, home appliances," TM "does not require new Jiujia Dian type, brand, model must correspond to, which means that a brand of a Class Jiu Jiadian, you can redeem 5 major appliances in any category, any brand new appliances, that cross-redemption, and the amount of subsidies will not be discounted.
Buy more than eye-pig eat pig
Who is selling liver?
"The liver is the most vulnerable animals, concentration of toxins from the body parts. Since the 'CL' incident, I can not do business the liver. Why? Testing requirements are too high too much trouble, but failed to pay a fine if found, uneconomical. "meat wholesale business 20 years, Ms. Lin said in the phone. Like most of Ms. Lin did not do the regular wholesale business of the liver, liver who do business?
At 7 o'clock on the 28 February, two journalists in Zhongshan road south has seen such a wholesale market in the big picture: 3 per pound of liver can be seen everywhere here, business is pretty good. Can be a moment, stand owners to scoop up one after another bloody liver, lung, kidney hiding??? The original market manager is coming soon, they did not quarantine certificate pig offal, of course, to hide.
In fact, in recent years Shanghai has stepped up the management of pig offal sales, market pig must have "products of animal quarantine certification" and "meat wholesale commodity trading confirmation" to sell. In addition, management is also often sold on the market of liver to implement spot checks, if we find "the liver without a license" or "liver problems", the product throughout the distribution channel??? Slaughterhouse and operators, vendors will be heavy fines . It is these strict rules that make a lot of wholesale markets, farmers market, food shopping and simply banned the sale of pig offal, the formal market, there are fewer permits liver.
Where undocumented liver to?
Reporter arrived at the Baoshan District, a regular slaughterhouse. Slaughterhouse corner, all piled up a hill pig offal. Person in charge told reporters that they guard very strictly. Really tall "hill" is the failure of pig offal, immediately sent a special place to be burned.
So the market without quarantine undocumented liver come from? "Shanghai there are many small private slaughterhouses, some of which do not regulate the manufacturers, will visceral as 'accede' to purchase a half to sell half to give the dealers." This represents one of the head of the whole story, "since they keep useless, take burned also spend a few cents a pound is a good sell. dealer too busy to think, the price so cheap, why not? as long as profits are like a . "
Industry sources, is now selling the pig farmers markets and small restaurants in the liver, a considerable portion of the undocumented is the liver without quarantine.
How to buy rest assured that liver?
To do wholesale business, Ms. Lin told reporters that the surface slippery pig offal, pork did not like the "two chapters of a certificate" standard was clear, a number of vendors have stepped in to fish in troubled waters, sales undocumented liver. To this end, she reminds the reader that if buying liver, it is best not to the farmers market stalls to buy, should go to the supermarket to buy regular, which is relatively safer.
I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform.
http://www.cheaponsale.com/ contain a great deal of information about auto wheelchair lifts,vibratory finishing,duct connector, welcome to visit!
Wednesday, May 26, 2010
3 large trusted return control of the shadow board of directors Gome Huang Guangyu - Huang Guangyu, Gome - HC network appliance industry-hc360
China Product
Huang Guangyu
"Accident", the country led the U.S. to Chen Xiao management had to "remove yellow color on the company of individuals," as the top priority, and to this end the introduction of equity bidders. However, this hurt the interests of the Huang family practice immediately lead to conflict shox vc
multi track digital recorder
Business no longer Huang Guangyu, but the country by the United States also appears to steer.
2009 5 31, there is a reliable source, large-scale foreign capital in the bidding country Jijinbeien U.S. Holdings Limited ("GOME") 20% stake in the negotiations, the progress of the most successful, it will be a 5 100 million U.S. dollars to buy 20% stake in the latter. Allocation of seats on both sides has entered a board discussion session, and believe it can publish the results.
After the printing of rumors, Huang Guangyu events to break the company's troubled state and the number of U.S. buyers to conduct consultations on the sale of shares, including private equity funds KKR and currently holds a minority stake in China's Hua Pingji U.S. gold, etc. . Cazenove Asia Limited and NM Rothschild & Sons (Hong Kong) Limited, was co-chaired a national consultant on matters relating to the U.S. equity sale. But the Bain Capital's win, the industry found serious accidents.
"
IT
Time magazine, "learned that Bain Capital is not a country of choice for the U.S. equity buyers, but compared to other buyers, it has a controlling stake in Gome Huang Guangyu has made the issue of compromise?? Not dispute the right of holding, so to reverse the original adverse negotiation situation. Informed source who asked not to be named, said the arrival of Bain Capital, or to ease the country's current predicament the United States, but it's a compromise has been completely changed the original intention of the negotiations.
"No one can be sure that this incident will not become the future development of a country the United States 'bomb'!" He says.
Intent of selling
As a result of the first delivery of goods
Sell
After a period of time to bank acceptance bills receivable to the mode of operation of clearing firms, banks and suppliers GOME credit supply in the Huang Guangyu after the incident, from November 2008 after 20 become very cautious, which seriously affect the States United States the normal operation.
Order out of the plight of the country at 300 billion the U.S. has a large single-sourcing to stabilize the supplier, and suppliers to include "to improve the billing cycle funds," including a series of comfort measures. Up January 18, 2009, the Hong Kong Stock Exchange announcement, officially resigned Huang Guangyu of GOME Group and its controlled subsidiaries of the director, from Chen Xiao as the new Chairman and Chief Executive Officer.
"States United States trying to tell the market, Huang Guangyu, after leaving office, there is no need to worry that he will have adverse effects on the company. However, some simple idea." Including
Home Appliances
Experts, including Liu Buchen, some analysts believe, Huang Guangyu and his wife were holding the country cuckoo about 35% stake in the U.S., can still the largest shareholder with about corporate decision making. Fundamentally discourage investors, banks and suppliers of concerns, the United States to regain their confidence in the future the country, it must as soon as possible to maximize the color dilution Huang Guangyu. In order to achieve this objective, we can only reduce the proportion of yellow stake.
"In fact, the new management of the country the United States also has long co-ventilation, agreed to change the above." GOME insiders, in December 2008, the National United States has been negotiating with several domestic and foreign institutional investors sold shares of matters. Just because it has been secretive, leading to the industry there are several versions of completely speculation.
Way of saying that the country the United States plans to sell to investors up to 20% of the shares, the stock price when its suspension 1.12 HK dollars, about 30 billion. Once the transaction is successful, Huang Guangyu and his wife, the country held by U.S. equity rhododendron will drop to about 15%, and thus lose the largest shareholder; another way of saying that 20% of the country the United States intends to issue additional new shares to achieve financing and Huang Guangyu equity dilution. Another view is that Gome will issue additional shares in two
Tuesday, May 25, 2010
Appliances "fee extended warranty" mixed market reaction surface - charges extended warranty, appliance stores - Network Appliance Industry-hc360 HC
Most consumers on the "extended warranty fee" concept is not clear
antique bathroom faucets
Spend tens of dollars can be extended if antique brass bathroom faucets
Home Appliances
One-year warranty period, will you? As an extension service, major appliance extended warranty home appliance stores in Hefei launched for some time, but the market reaction is mixed hot and cold. The face of the upcoming Golden Week, shopping malls, major efforts of the promotions have many people plan to purchase home appliances, extended warranty is accepted for more consumers to choose, yet to be tested by the market.
Of four extended warranty available for sale to consumers
"We launched extended warranty for some time," and Huaihe Road Pedestrian Street, a store salesperson said. Reporter saw, for a 22 inch
LCD TV
, Store launch of four extended warranty modes: 89 yuan (one year), 169 yuan (two years), 249 yuan (three years), 449 yuan (four years). One, two, three years extended warranty prices equal the difference between the four-year extended warranty price was much higher, "it is because the fourth-year factory warranty business or to pay the costs (including zero
Fitting
) Higher. "Salesperson explained.
The way an electrical store in Suzhou LCD television launched extended warranty price is relatively high, one-year to 150, extended insurance coverage for the main parts and machine. Positive consumer salesperson Description: LCD TV is the most critical
LCD screen
, In accordance with the relevant provisions of state repair LCD screen savers for three years, but as long as the store bought the extended warranty, LCD screen can be in a three-year warranty, based on the corresponding year of extended warranty. The relative sizes of LCD TVs, consumers need to pay the price to purchase extended warranty is different. Other home appliances stores in Hefei have also launched extended warranty for consumers choose to buy, while prices, in different ways, but the content is similar. Marketplace responsible person, with the home appliance industry, intense competition in the market, all businesses are from the original
Price war
Its attention to after-sales service for the transfer to the consumer, has become a business doing fine after-sales service to enhance their brand reputation, another for more customers
Marketing
Strategy.
Business "premeditated" extended warranty extended surface
It is understood that the way this store of Suzhou's extended warranty program is its own store
Service
Services team is responsible for. The Huaihe Road walking street, home appliance store that the extended warranty was with another company, the management said that the maintenance of cooperative business for many years in the domestic appliance repair industry, technical service perfect business partner selection and the advantages of cooperation between the two sides.
Floor manager of Hefei the other appliance stores, told this reporter, the domestic appliance industry began two years ago launched
Mobile
Digital commodities extended warranty service, started last year extended to color TV, refrigerators, washing machines and other goods, electrical stores in Hefei is probably the only release this year. At present, the participation of extended warranty services, the proportion of goods is also smaller, many businesses have been preparing to increase the proportion of the stores on the plan to the original 4% of the proportion of extended warranty products increased to 15%.
"Fee-based extended warranty" mixed market reaction
"Most consumers on the concept of extension of protection is unclear, it is important to note the time in marketing," said home appliance store salesperson, consumer acceptance of the extended warranty there is a process.
Random interview at the press, several consumers have their own views on extended warranty. Zhang ready to get married on October 1, is the major electronics store to buy needed appliances, "do not understand, always feel like a money-making business ideas," he bluntly. He holds the same views with many people, they believe, like color television, refrigerator and other large appliances, small appliances durability certainly better than, unlikely to need repair, appliance warranty carrying by itself sufficient, even if maintenance may not need extended warranty as the price. Others questioned the extension of consumer protection is a "fleece", and that although the dig out of money, but the quality is guaranteed maintenance is hard to say.
Three Mile Hut for a home appliance store called, and now more and more precision appliances, maintenance costs are correspondingly more expensive.